Private listing #862509

As a UK based experienced marketer I have always been interested selling a physical product.

Specialising in online community building I was confident that applying the same principles to e-commerce would create a strong, loyal audience allowing for word of mouth growth. Over the course of the last 18-24 months we have proved just that!

Currently running at a 65% returning customer rate our community listen and trust our judgement, buying what we put in front of them even those who may have been unlikely to shop for clothing online in the past.

With 100s of 5* reviews across Facebook, Google, Trustpilot and Feefo as well as 1000s of on site 5* product reviews, we have developed a strong customer service strategy ensuring repeat customers and organic growth.

By making ourselves relevant and accessible to our audience we are able to speak directly to our customers, understanding their needs /wants / desires and being able to tailor our product to suit these needs. We keep our approach simple. Be relatable, trustworthy and understanding of our community.

The decision to sell has not been an easy one. It has been an amazing journey over the last two years. Growing and establishing a strong online brand. However, I also own another business which requires my attention as well as my family commitments.

Whilst I would love to continue growing both, this business isn't going to reach it's full potential without a new owner in place and so the time has come for me to hand the reins over to someone else. With the audience, suppliers / stock / processes and team all in place, the business is now in a position to be sold.

Shopify marketplace valuation $835,000 Offers around $500,000 will be considered.

There is already a strong team in place covering all aspects of the business. A full handover would be given to ensure a smooth transition of ownership. This isn't a passive income business. It does require an owner to be involved and aware of the day to day running of the business. The potential rewards are huge - this business has the ability to become a leading name in the online fashion industry.

With the closure of a number of large High Street retailers there has never been a greater opportunity for online retailers to capture a greater share of the market.

As a young, rapid growing online fashion brand we are perfectly positioned to maximise on this opportunity.

There a number of ways in which this business could grow over the next 5 years...

Scale using Facebook ads. >> All revenue is currently generated on a modest Facebook ad spend with an average ROAS of >18 so there is a huge scaling opportunity here.

Invest in Google Ads >> With no Google ad spend there is a significant opportunity here to create a brand new revenue channel.

Set up an Influencer Campaign Strategy >> As a business we haven't explored the world of influencer campaigns instead choosing to focus on community loyalty. There is a massive opportunity for a new owner to create a solid influencer strategy.

Pop up Shops >> There is also a real opportunity in the development of a pop up shop strategy. Our customers have been demanding offline opportunities to touch and feel the brand. There is HUGE potential in creating a full campaign around this similar to that of GymShark.

PR >> As a business we have not carried out any PR activity to date. All growth has come on the back of our community building. There are many opportunities to leverage some strong press coverage around the brand, what it stands for, our approach to marketing and customer service and of course the successful acquisition and future growth plans. There would also be some great opportunities to include community members in PR campaigns.

This business comes with a hard working, experienced and highly competent team in place. Whilst there isn't any specific knowledge required of the new owner any previous e-commerce / marketing experience would be advantageous.