- Avg. revenue /month$77,218
- Avg. sessions /month64,552
- Avg. profit /month$4,200
- Inventory value$170,000
Why this business was started
As a UK based experienced marketer I have always been interested selling a physical product.
Specialising in online community building I was confident that applying the same principles to e-commerce would create a strong, loyal audience allowing for word of mouth growth. Over the course of the last 24-36 months we have proved just that!
Currently running at a 65% returning customer rate our community listen and trust our judgement, buying what we put in front of them even those who may have been unlikely to shop for clothing online in the past.
With 100s of 5* reviews across Facebook, Google, Trustpilot and Feefo as well as 1000s of on site 5* product reviews, we have developed a strong customer service strategy ensuring repeat customers and organic growth.
By making ourselves relevant and accessible to our audience we are able to speak directly to our customers, understanding their needs /wants / desires and being able to tailor our product to suit these needs. We keep our approach simple. Be relatable, trustworthy and understanding of our community.
The reason of selling this business
The decision to sell has not been an easy one. It has been an amazing journey over the last two years. Growing and establishing a strong online brand. However, I also own another business which requires my attention as well as my family commitments.
Whilst I would love to continue growing both, this business isn't going to reach it's full potential without a new owner in place and so the time has come for me to hand the reins over to someone else. With the audience, suppliers / stock / processes and team all in place, the business is now in a position to be sold.
Shopify marketplace valuation $615,000 Offers around $470,000 will be considered. Further information will require a signed NDA, which is available on request. A buyer's pack will then be sent.
What's involved in running this business
There is already a strong team in place covering all aspects of the business. A full handover would be given to ensure a smooth transition of ownership. This isn't a passive income business. It does require an owner to be involved and aware of the day to day running of the business. The potential rewards are huge - this business has the ability to become a leading name in the online fashion industry.
Traffic and Performance
- Avg. revenue /month$77,218Verified
- Avg. sessions /month64,552Verified
- Avg. profit /month$4,200
- Inventory value$170,000
- Profit Margin6%
- Avg. sales /month1,800
- Shopify plan
- Inventory warehouse
- paid apps
- Facebook ads
- Inventory system, subscriptions
Logo and branding assetsAll will be transferred via Google Drive folder.
Personal support after saleWe want to ensure a smooth transition and so will be offering 2-4 months Skype support as well as a comprehensive handover. This will include full training, insights into how we market to our audience, the advertising methods we use and what we have learnt during the growth of the business. We will also carry out supplier introductions.
Product photosAll of our images are taken in house with our professional creative team and edited for website and social.
SuppliersAll supplier relationships will be supplied including introductions and any forward order agreements.
How to grow this business
With the closure of a number of large High Street retailers there has never been a greater opportunity for online retailers to capture a greater share of the market.
As a young, rapid growing online fashion brand we are perfectly positioned to maximise on this opportunity.
There a number of ways in which this business could grow over the next 5 years...
Scale using Facebook ads. >> All revenue is currently generated on a modest Facebook ad spend with an average ROAS of >18 so there is a huge scaling opportunity here.
Invest in Google Ads >> With no Google ad spend there is a significant opportunity here to create a brand new revenue channel.
Set up an Influencer Campaign Strategy >> As a business we haven't explored the world of influencer campaigns instead choosing to focus on community loyalty. There is a massive opportunity for a new owner to create a solid influencer strategy.
Pop up Shops >> There is also a real opportunity in the development of a pop up shop strategy. Our customers have been demanding offline opportunities to touch and feel the brand. There is HUGE potential in creating a full campaign around this similar to that of GymShark.
PR >> As a business we have not carried out any PR activity to date. All growth has come on the back of our community building. There are many opportunities to leverage some strong press coverage around the brand, what it stands for, our approach to marketing and customer service and of course the successful acquisition and future growth plans. There would also be some great opportunities to include community members in PR campaigns.
Skills to have
This business comes with a hard working, experienced and highly competent team in place. Whilst there isn't any specific knowledge required of the new owner any previous e-commerce / marketing experience would be advantageous.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.