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$55,000 USD

Private listing #816114

Appears in Fashion and apparel , Established stores, Oberlo stores for sale, Dropshipping, Lifestyle, Home Business for sale, Business and Franchises under $100,000, Private listings, Inventory, Large Business, Modalyst Stores for Sale

General description

Profitable men's fashion business for sale. Spend only 8- 10 hours a week on an established online business with stable organic sales. Includes $40k inventory at cost. $55k annual profit for last 12 mths.

Overview of business:

  • This is a stable ecommerce business with peak periods during Christmas, Valentine's Day and Father's Day where most of the year's profits are earned

  • Revenue source: Organic Search (35%), Paid Search (33%), Social (25%), Email (8%)

  • Key markets: Singapore (28%), US (25%), MY (16%), UAE (8%), Australia (5%), HK (5%). We have customers from over 60 different countries and only just started bringing in customers from HK and MY this year.

  • 25% of customers who have bought from us come back for subsequent purchases. Average order value is $62 and our estimated LTV is $180 per customer

  • Over 1800 verified reviews from customers on our site attesting to the high quality and service standards

  • Over 19,400 FB fans and over 4500 IG followers

  • Over 8k active email subscribers and over 12.5k total subscribers on mailing list

  • Highly automated business - I ran the business while holding down a full time job and only started to hire staff in 2015 when the business grew significantly

  • We hold physical inventory sourced from 3-4 key suppliers. Inventory is stored in a fulfilment warehouse in Singapore.

Business is kept running automatically with one part-time contract staff doing customer service. You can choose to keep the staff and manage them remotely or use your own VA.

I am selling as I have recently relocated to the US for a new full time job. This is the second profitable business I have sold, and I have held it for very long because it generates stable side income without me doing much. However, i think its time for someone to take over the reins as I would like to focus on my new job. In other words, I am cashing in.

However, I do want to make sure I hand it over to a capable owner and I will be vested to support and help the buyer succeed over a 3 months time period. The business has a lot of potential to grow or at least go on being a cash cow for decades.

Financials and traffic

This is a stable ecommerce business with peak periods during Christmas, Valentine's Day and Father's Day where most of the year's profits are earned. Other than Shopify we have two other additional sources of revenue
1) Retail shop sales - we have physical stock placed in about 20 physical shops in Singapore through existing consignment deals. They account for about 10% of total revenue
2) 3rd party marketplaces - we sell on Zalora and Amazon and these channels account for about 5% of total sales currently

Average profit/month

$3,000 USD

Average overall profit margin

40%

Average number of sales/month

170

Value of inventory

$40,000 USD

Recent revenue

$412,409.00 USD

Recent traffic

427,254 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Even if you dropped advertising costs to $0, we will still have a baseline of sales driven by organic traffic and repeat customers we have built over the last 7 years

Expense item

Cost

Shopify plan

$100.00/month

Subscriptions (ie. Mailchimp, apps)

$270.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$3,000.00/month

Inventory warehouse

$700.00/month

Employees (Including contractors and freelancers)

$1,100.00/month

Domain

$8.00/month

Inventory

Business and stocks are based in Singapore, but can easily be moved elsewhere if you prefer. If you plan to move the stocks elsewhere, I can hold a clearance sale for you before handover to reduce the amount of stocks on hand.

Contacts of supplier & retail partners ( 2 major, 4 minor) will be provided upon completion of sale

Located in Singapore

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Mailing list

12,500 subscribers

Social media followers

2,500 people

Q & A

Do you work with any employees, freelancers, or contractors?

1 part time staff handles customer service questions remotely at US$800/month
1 freelance accountant to help with bookkeeping, reconciling accounts, issuing invoices and processing payroll at $250/month

Existing staff contracts - they can be managed out with one month official notice. They know I am planning to sell the business and are happy to stay on or find another job.

My staff are trained to be independent and text me on slack/whatsapp for questions occasionally. I was managing the business remotely most of the time as I travel 40% of the time for my full time job.

Why should someone buy this store?

This is a good established stable business for you to take over and learn everything inside out within a month.

From there, once you understand how maintaining and marketing an ecommerce business works, you can start more sites and replicate the model for other products or for dropshipping. In my experience consulting with many small business owners, most people have trouble with marketing and logistics when trying to get an online business off the ground and they almost always waste tens of thousands of dollars experimenting and learning by trial and error.

With this business it speeds up your learning curve by at least 1 year so you can focus on getting ahead quickly since e-commerce businesses will be the largest sector of retail in the future.

Pure dropshipping business models are nice in theory, but in reality you compete on very thin margins and are almost entirely dependant on paid advertising to drive revenue - they usually dont last forever. A genuine business like ours with a tested brand and real products are built to last.

[Preferred buyer profile]

Online savvy - possess at least some basic understanding of online advertising and am willing to learn how to read numbers and learn

Great with branding and Instagram - so you can continue to develop and leverage the brand equity we have built

Customer centric - willing to take time to learn the business and improve the business according to customer needs and feedback

How can the future owner improve the business?

  • Advertise to new markets like UAE and HK where online shopping is expanding rapidly
  • Optimise Amazon and sell via more 3rd party marketplaces
  • Expansion into more men’s products via dropshipping
  • Develop partnerships with major retailers, department stores and online marketplaces
  • Design and produce new and unique products with the brand equity that has already been built up over the years
  • Duplicate site and sell locally in more countries to reduce shipping time and localise content

What work have you put into the store?

This is a highly automated business - I ran the business for 7 years while holding down a full time job and only started to hire staff in 2015 when the business grew significantly. You will find that many of our workflows are automated especially emails and remarketing.

How many hours does it take to run this business per week?

8 hours

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