All prices in USD

Private listing #884387

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$125,000
  • Avg. revenue /month
    $6,355
  • Avg. sessions /month2,967
  • Avg. profit /month
    $3,500

Business Story

Why this business was started

We started the business because we couldn't find the perfect pillow. We set out to create our own that could provide support in any sleeping position. We also wanted to make the e-commerce experience a luxury experience and it shows in everything we do from our product, to our packaging, to our marketing and inserts.

The reason of selling this business

We still aren't 100% sure we want to sell the business. We know our product has huge potential simply by working with a Facebook and/or Google ad expert. But we also have a growing family and jobs that we really love. So we decided we should see if there are any buyers who could take our brand to the next level because we know the potential.

What's involved in running this business

We've worked with manufacturers and suppliers to complete everything for you. Day-to-day management of this company is completely hands off and we'll introduce you to our manufacturer, our suppliers, our fulfillment team and all other connections. If you know advertising you just found a product and brand that could make you a national name.

This business was founded: about 1 year ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,355
    Verified
  • Avg. sessions /month2,967Verified
  • Avg. profit /month
    $3,500
  • Profit Margin40%
  • Avg. sales /month110
Other details about profit: All of our sales are done via e-commerce. We have had retail outlets inquire about selling our product but we've declined.
Total revenue
  • $88,973
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 41,539Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Domain
      $29
      /year
    • We have no monthly subscriptions that need to be paid in 2019. You have the ability to decide if you want to continue with subscriptions in 2020.
      $1
      /month
    • Google
      $150
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All branding assets and our brand guidelines will be transferred via Google Drive or Dropbox.
    • Personal support after sale

      We will make introductions to our manufacturer, suppliers, review partners and more. We will also walk you through how we've grown the company over the last few months and where we've succeeded and areas where you can improve the business. We will provide two weeks of continued support via phone and email and we'll walk you through every step of our business.
    • Domain

    • Product photos

      All product photos will be sent via Google Drive or Dropbox
    • Social media

    • Suppliers

      Not Included
    • Mailing List

      700subscribers

    Seller‘s Advice

    How to grow this business

    We have grown our company exponentially in 2019. We've found that when we partnered with review sites we've driven the most traffic and sales and we have great relationships with these partners. We spend next to nothing on advertising (less than $1,500 this year) because we aren't experts here so there is a ton of opportunity if this is your specialty. Over the next five years you should increase advertising, optimize our rich, extensive blog posts, and continue to be a leader in the sleep space. There is also a fantastic opportunity to add new products. We only sell two products both pillows. You could easily add high margin products like mattresses, sleep aids, and bedding.

    Skills to have

    We lack the skill-set in Facebook and Google ads. A true expert could come in and triple revenues in literally two months. Leverage our five star ratings, customer reviews, expert reviews, and our social media and you've created a brand that can compete with Casper, Coop, and Brooklinen.

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