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$35,000 USD

Private listing #712838

Appears in Fashion and apparel , Business and Franchises under $50,000, Established businesses, Trending stores, United Kingdom, Large Business, Private listings, Dropshipping, Home Business for sale, Lifestyle, Oberlo stores for sale

General description

The store has sold £160,000 in products ($200k) and has 24300 customers across 13300 orders. The sales have come primarily from PPC and return customers, with some email marketing.

The email marketing has been done monthly without spamming, each email takes 30 minutes to make through a Shopify app and provides around $600-1000 in sales, which shows the potential growth if a real marketing expert was brought on board.

We stopped selling within the UK which was our strongest market as we didn't want to register for VAT. Operating within the UK will increase the sales by quite some bit.

Financials and traffic

The majority of the profit is from PPC, this costs a lot to generate each sale (around £8) and provides steady income. The true power of the website is the email list, which can drive this store into what it needs to become.

We barely post on Facebook or engage with our audience, and only send around one mailing campaign a month. These two things alone to be focused on would increase profit majorly.

The site operates on the free + shipping model.

E.g. of last 30 days:

Advertising spend: 8k GBP (10k USD) Sales: 16k GBP ($20.5k) Sales after product costs: 12k GBP ($15.4k)

Profit: 4K GBP ($5100)

This is while running advertising, with 3 basic campaigns. Part of the spend involved spending thousands trying to expand with new campaigns, so true profit would be higher if we had only ran our profitable campaigns.

Most of the profit comes from upsells, although we have "Free with shipping" products, we also have many premium items which sell for $30-150.

There has been success in the past testing subscriptions, but it was removed due to no time to expand upon it.

Average profit/month

$4,000 USD

Average overall profit margin

30%

Average number of sales/month

1,100

Average Monthly revenue

$12,707.74 USD

Average Monthly traffic

14,288 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Omnisend is used for marketing, although we send only one email a month so costs can be cut by switching or downgrading.

Expense item

Cost

Shopify plan

$79.00/month

Subscriptions (ie. Mailchimp, apps)

$180.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$10,000.00/month

Domain

$0.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Mailing list

13,000 subscribers

Social media followers

5,400 people

Q & A

Why should someone buy this store?

The potential for growth and powerful mailing list, it's a fantastic website with a large user base that needs direction into expansion.

How can the future owner improve the business?

Start working on SEO, return customers and intoduce some sort of subscription model. Improve the email marketing.

The true expansion power is importing branded watches, and using a service such as ShipWire to offer local shipping. These are the two flaws in the site, as we're dropshipping products available to everyone with a low value, and the shipping takes 20-60 days for the users.

If you offer them a branded product they can't get else where with fast shipping times, the site will become far more powerful and the users will purchase many more watches.

What work have you put into the store?

Countless hours of adding products, fulfilling orders and dealing with customers.

How many hours does it take to run this business per week?

5 hours

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