All prices in USD
$110,000
  • Avg. revenue /month
    $7,457
  • Avg. sessions /month6,811
  • Avg. profit /month
    $4,000
  • Inventory value
    $300,000

Business Story

Why this business was started

This business was started in 2013 as a hobby/business and turned out to be a very successful brand and a sign of quality in my country. It was one of the first accessories brand that offered personalisation and all kind of different colours. The brand is successful because it's for everyone - the main product - nautical bracelets - sizes are adjustable, it can be personalised, it's unisex and we can offer lifetime warranty.

The reason of selling this business

New interests in completely different field, not relevant to what I do now. I'm studying AI right now and I will dive all-in in the world of AI, where I'll dedicate all my time. I want this brand to grow and prosper beyond my capabilities, so I want to hand over the brand to good people/company that has relevant experience. Also, some personal reasons, about which can be discussed live.

What's involved in running this business

One or two people are enough to run the business from a small office / room / garage. When expanding, more people should get involved to ensure the best quality and scalability. Right now it's a one man operation with some help from outside on busy months. The traffic to the store comes from running social media ads. Right now no real actions are taken to attain repeat customers, and it must be done, because almost all our customers are more than happy with the quality we offer and they believe and trust the brand.

This business was founded: about 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $7,457
    Verified
  • Avg. sessions /month6,811Verified
  • Avg. profit /month
    $4,000
  • Inventory value
    $300,000
  • Profit Margin40%
  • Avg. sales /month230
Other details about profit: I have one more store (same brand, same everything, different shopify store) that did ~$49k of revenue in 2020 (screenshot in USD) Comes with all equipment, registered trade marks, Etsy store, Amazon stores (registered trademarks), Amazon handmade (verified by Amazon), Facebook page (~80k followers, verified page), Instagram (~11k followers) and all other assets. Facebook ROAS ~4-5 (store level)
Total revenue
  • $186,434
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 170,298Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $500
      /month
    • Domain
      $30
      /year
    • Email marketing/automation app, Shopify apps, transaction fees, misc
      $260
      /month
    • Facebook (12 month average per month)
      $1,700
      /month
    • Shipping couriers, misc
      $700
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All photos, brand package, registered trade mark etc. Photos will be transferred via Cloud services or even We-transfer. Registered trademarks and other legal assets will be transferred with some help from lawyers. Social media/ad accounts will be transferred.
    • Personal support after sale

      My intent is for this brand to get bigger and expand globally. I will be there for know-how transfer and I will advise when needed. More details will be discussed.
    • Domain

    • Product photos

      All photos, brand package, registered trade mark etc. Photos will be transferred via Cloud services or even We-transfer.
    • Social media

    • Suppliers

      All relationships will be transferred. I'll make sure everything goes smoothly.
    • Mailing List

      7,440subscribers

    Seller‘s Advice

    How to grow this business

    Global expansion and new products launch. There's a lot of potential and with a strong team not even a sky's the limit. The brand is known for a top quality and my intention is to keep it that way. The upside is that you can launch different products under this brand and be seen as a quality goods manufacturer.

    Skills to have

    All know-how, tips and tricks will be transferred and I will personally make sure that the quality is superb. I will come to your place and teach you everything how to run this business as best as I can. I will be available for agreed upon time and my intention is for this brand to grow and expand worldwide.

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