- Avg. revenue /month$2,713
- Avg. sessions /month4,317
- Avg. profit /month$2,123
- Inventory value$14,165
Why this business was started
I started the business after having my own daughter I couldn't find fashionable high quality shoes for her and saw a gap in the market. I have a background in Marketing and have worked on this part time while raising my young toddler.
We only started the business in July so please take our Shopify averages shown here with a pinch of salt as it takes an average over the year but we have only been live for 7 months. In January we saw £6.5k sales and 17,000 visits. Our Shopify sales also doesn't take our Not On The High Street and Wholesale profits in to account.
Full training can be given and all contacts supplied to run the business. I will make myself available through Zoom and Email for 1 month after sale, and more if needed, to guide you through all our content, processes and relationships.
We currently have 400 pairs of shoes in stock with a retail value of £9-10k which can also be purchased if wanted.
The reason of selling this business
My husband has been offered a new job in Dubai so we will be moving. As our customer and follower base is in the UK it doesn't make sense for me to run from the Middle East. Also I currently hold all the inventory in my spare room but do not have the space to do so in Dubai.
What's involved in running this business
I work with our Chinese and Ukraine manufacturers on designing new lines (doesn't require previous knowledge, I can train on the process), researching new style ideas, ordering from these manufacturers, running our Instagram and Facebook channels, optimising and creating paid social advertising, organising product photography, ordering and designing packaging, picking and packing all orders daily from home, book-keeping, customer enquiries, website improvements.
Traffic and Performance
- Avg. revenue /month$2,713Verified
- Avg. sessions /month4,317Verified
- Avg. profit /month$2,123
- Inventory value$14,165
- Profit Margin38%
- Avg. sales /month155
- Shopify plan
- Inventory warehouse
- Mailchimp emails, Canva, Quickbooks, Shopify Apps, Email Domain
- Facebook Advertising
- Photography, Competitions, Influencer Gifts, Printing, Labels, Packaging,
Logo and branding assetsWe will provide our branding packs including logos, packaging designs, brand icons, colourways, all product images and a bank of all social proof, influencer and brand rep images of which there is 400+ Via We Transfer for online assets, via postal delivery for offline assets including branded packaging.
Personal support after saleI can make myself available for a month after sale via zoom and email for full training and support which I can provide tailored to your needs. From Shopify, apps, social media and paid advertising training. Introducing you to all our suppliers, talking you through the design process. If needed I can provide more support after this if needed.
Product photosWe have a bank of 4 e-commerce product images per style and 2/3 styled lifestyle images of each - all will be provided via We Transfer.
SuppliersI will introduce you and talk you through all our suppliers including shoes, packaging and photography
How to grow this business
Paid Social Advertising - We only started investing in this in December, with all our sales previously coming through organically through Instagram. January saw sales grow by 50% since introducing Instagram and Facebook advertising so there's a lot of opportunity for growth and optimisation.
Wholesale - We currently supply to 5 small UK retailers even in the current climate with no retail stores open and no trade show visibility and have received 10 enquiries about wholesale this month alone. There is a lot of potential for growth to work with international wholesale agencies, attend trade shows and proactively contacting retailers.
Organic Growth Social Following - Instagram drives the majority of our traffic and continually grows as our follower rates do, having grown 14k Instagram followers in 9 months there is a lot of potential for growth.
Retargeting Email Flows - Apart from a couple of basic emails we do not yet have true email flows in place and with a returning customer rate of 4% there is a lot of opportunity to improve returning customer rates and improve retargeting.
Sizing and Style Improvements - We began the business selling soft soled baby shoes for pre-walkers, however we recently launched hard sole options for toddlers up to 3 years which we significant growth opportunity in and where we see the majority of our sales.
Margin Growth by increasing order quantities - Prices reduce the more inventory you purchase with our Chinese and Ukraine suppliers to increase margins. There's also the option to try new cheaper manufacturers.
Skills to have
No skills required, full training will be given as well as all contacts but an understanding of social media and potentially the baby market would be an advantage
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.