All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month1,904
  • Avg. profit /month
This business was founded: over 4 years ago
Time to run this business: approximately 7 hours per week


General description

The store is an online destination for parents and carers wanting to teach their babies to swim or to simply introduce them to the water in a safe and simple way.

We stock a wide range of brands and products from the leading suppliers of baby swimwear across the globe. A number of suppliers provide dropshipping services, minimising stock holding and maximising cash generation. The vast majority of products are zero rated for VAT, which allows the reclaiming of VAT on most expenditure (where applicable).

The venture was set up as a part time, evening hobby business but has grown to the stage where it needs someone who can commit a little more time to it. It would suit someone looking to run a business from home and wanting to work when they want.

We have worked with a leading SEO agency to ensure that the site is fully optimised for organic traffic on key words. We also work on a referral basis for a small number of swim schools.

Why should someone buy this store?

Baby swimming is a growing activity amongst parents and this store benefits from this trend. The store has been professionally developed and set up to maximise SEO scores. Despite not being operational for 12 months, we still have a DA of 24 and over 16,000 unique visitors. We have a google page speed score of 82/100 and a Google User Experience score of 99/100. These are about as high as you can get via Shopify!

How can the future owner improve the business?

We have paused the store for the last 12 months due to other work commitments (the store s only ever set up as a hobby business). With a more dedicated focus and a better understanding of social media marketing, particularly instagram, there is the opportunity to really drive sales.

What work have you put into the store?

We had the store professionally built and then utilised SEO experts (Click Consult) to optimise the site from an SEO perspective. We have identified new suppliers and built relationships with certain swim schools to help drive referral sales.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month1,904Verified
  • Avg. profit /month
  • Profit Margin30%
  • Avg. sales /month30
Other details about profit: Profit margins above are gross profit. We reinvested all our funds in the SEO optimisation consultancy and building our own links.
Total revenue
  • $54,790
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 100,947Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Via dropbox
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers1,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      Not Included
    Andrew H.Current store owner


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