All prices in USD
$10,000

Business Story

Why this business was started

I started the business to explore the potential of the e-Commerce space and deepen my understanding of online marketing strategies. I learned a lot and believe there a is a great deal of opportunity and potential in the space.

In the course of learning about the industry, I think the athletic wear market is a perfect fit for where the online market is headed.

The reason of selling this business

Although I believe in the brand and the industry, I have a full time job which I love and and a family that I love as well. In addition to those, I also have a music career that I'm pursuing in my spare time as well.

All things considered, it doesn't leave a lot of time for me to be able to do the basic things that need to be done to maintain the site, email communications with potential customers and develop new designs or research products for the store.

I usually end up neglecting the site and the potential customer audiences for weeks which makes it really hard to achieve the momentum and consistency needed to get the business to take off.

But I think BAE Athletica is a strong and quality brand. There has been a lot of enthusiasm expressed by consumers, but unfortunately - I haven't had the time to dedicate to the business to secure its success.

What's involved in running this business

This business has great potential for a blend of print on demand and drop shipping products. The common needs of the business operations are the following:

Social Media and Digital Marketing Efforts Maintain content and consumer communications via social media channels

Site Content and Email Communications Perform regular updates of site content and email CRM communications for existing and visiting consumers

Product Catalogue Updates Provide updated designs (for Print-on-Demand) or new products selections (for Dropshipping) selections

Order Fulfillment and Customer Service Fulfill placed orders and communicate with clients regarding any order, shipping or product concerns.

This business was founded: over 3 years ago
Time to run this business: approximately 2 hours per week

Expenses

  • Shopify plan
    $49
    /month
  • Domain
    $19
    /year
  • Buffer.com Account
    $10
    /month

Sale Includes

  • Physical inventory

    Not available for starter stores
  • Logo and branding assets

    I have all the branding assets on a Google Drive. Upon completion of the sale, I would transfer ownership of the domain, email addresses and related rand assets via the Google drive.
  • Personal support after sale

    I can provide 10 hours of support over the course of two weeks after the transfer of the site.
  • Domain

  • Product photos

    The product photos are hosted on the associated [REDACTED] account. Upon completion of the sale, I would transfer ownership of the domain, email addresses and related rand assets via the Google drive.
  • Social media

    Total followers450subscribers
  • Suppliers

    Not available for starter stores
  • Mailing List

    150subscribers

Seller‘s Advice

How to grow this business

I think the store has the potential to connect with the yoga and fitness audience. I think developing the social media presence and cultivating relevant content on the site would be important in stimulating the growth of the store over the next five years.

I also think developing a diverse set of designs (whether print on demand or drop shipping with vetted partners) will be key to providing an engaging shopping experience for customers on a consistent basis. This would also increase the potential for repeat purchases for consumers.

Skills to have

Even though Shopify and the related platforms are pretty "plug-and-play" it would help for a potential owner to have some basic knowledge of Shopify and how it integrates with other platforms, plug-ins and ancillary applications.

There is no need to know hard core HTML or programming languages, but you should be familiar with how to integrate things like your analytics tools, social media plug-ins and email campaigns.

Content development is also important as you'll want to be able to write your marketing emails, site content and social media and marketing materials. There are many resources that are available to help in this regard - it just takes the time to absorb the materials and keep up with the updates on the site.

Share

JG
Jason G.Current store owner
I'm a digital media producer from the New York/Philadelphia area. I work full time with a global communications firm assisting healthcare clients on corporate and consumer communications materials. I spend a lot of my spare time on independent technology and media projects to keep up to date on current trends and advancements in technology. I'm not super familiar with the e-Commerce space, so I started the Shopify store to learn about the platform and how it all works.

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