Why this business was started
I started the business to explore the potential of the e-Commerce space and deepen my understanding of online marketing strategies. I learned a lot and believe there a is a great deal of opportunity and potential in the space.
In the course of learning about the industry, I think the athletic wear market is a perfect fit for where the online market is headed.
The reason of selling this business
Although I believe in the brand and the industry, I have a full time job which I love and and a family that I love as well. In addition to those, I also have a music career that I'm pursuing in my spare time as well.
All things considered, it doesn't leave a lot of time for me to be able to do the basic things that need to be done to maintain the site, email communications with potential customers and develop new designs or research products for the store.
I usually end up neglecting the site and the potential customer audiences for weeks which makes it really hard to achieve the momentum and consistency needed to get the business to take off.
But I think BAE Athletica is a strong and quality brand. There has been a lot of enthusiasm expressed by consumers, but unfortunately - I haven't had the time to dedicate to the business to secure its success.
What's involved in running this business
This business has great potential for a blend of print on demand and drop shipping products. The common needs of the business operations are the following:
Social Media and Digital Marketing Efforts Maintain content and consumer communications via social media channels
Site Content and Email Communications Perform regular updates of site content and email CRM communications for existing and visiting consumers
Product Catalogue Updates Provide updated designs (for Print-on-Demand) or new products selections (for Dropshipping) selections
Order Fulfillment and Customer Service Fulfill placed orders and communicate with clients regarding any order, shipping or product concerns.
- Shopify plan
- Buffer.com Account
Physical inventoryNot available for starter stores
Logo and branding assetsI have all the branding assets on a Google Drive. Upon completion of the sale, I would transfer ownership of the domain, email addresses and related rand assets via the Google drive.
Personal support after saleI can provide 10 hours of support over the course of two weeks after the transfer of the site.
Product photosThe product photos are hosted on the associated [REDACTED] account. Upon completion of the sale, I would transfer ownership of the domain, email addresses and related rand assets via the Google drive.
SuppliersNot available for starter stores
How to grow this business
I think the store has the potential to connect with the yoga and fitness audience. I think developing the social media presence and cultivating relevant content on the site would be important in stimulating the growth of the store over the next five years.
I also think developing a diverse set of designs (whether print on demand or drop shipping with vetted partners) will be key to providing an engaging shopping experience for customers on a consistent basis. This would also increase the potential for repeat purchases for consumers.
Skills to have
Even though Shopify and the related platforms are pretty "plug-and-play" it would help for a potential owner to have some basic knowledge of Shopify and how it integrates with other platforms, plug-ins and ancillary applications.
There is no need to know hard core HTML or programming languages, but you should be familiar with how to integrate things like your analytics tools, social media plug-ins and email campaigns.
Content development is also important as you'll want to be able to write your marketing emails, site content and social media and marketing materials. There are many resources that are available to help in this regard - it just takes the time to absorb the materials and keep up with the updates on the site.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.