All prices in USD
  • Avg. revenue /month
    $3,143
  • Avg. sessions /month2,994
  • Avg. profit /month
    $2,700
  • Inventory value
    $10,000

Business Story

Why this business was started

BARBA + BRADA is a brand that provides men with an unmatched grooming experience through beautifully crafted, organic premium beard care products. BARBA + BRADA is a mature, solidified brand in a $21B+ industry, with a huge potential for growth.

BARBA + BRADA was launched with a twofold purpose: crafting outstanding grooming products for men + providing educational resources on grooming and personal growth.

Unlike other brands that offer a big catalog of unoriginal and unremarkable products, we focus on uniqueness, quality, and effectiveness.

The original products were created to cater to my personal needs. Drawing on my marketing background and experience working with Procter & Gamble’s premium fragrance brands, we created the brand to cater to all uniquely distinct men out there.

Since then, we’ve been continuously improving the brand and products through customer feedback, which have now reached a level of maturity you won’t find elsewhere.

Offer Details: You are purchasing this premium website PLUS all of our physical inventory, product formulas + production guides, design assets, model photos (300+), leads, audience and followers, social media accounts, content, and most importantly, the BRAND.

This is not a dropshipping business, but rather a unique business built to last and grow as the men’s grooming market grows. Similar competitors produce $1M/year, with one competitor making $10M+/year (many of our customers actually switched from this competitor due to the higher quality of our products). Hopefully you get the idea.

The listing price takes into consideration all the labor, customer base, assets, and growth of this brand, not simply sales/revenue/profit. You are acquiring the brand and every single one of its assets.

The reason of selling this business

When you buy this store, you’re also buying the brand, resources, and knowledge accumulated over 4 years of continuous development. This knowledge spans the whole industry: the community, product formulations (+ the best ingredients and where to source them), branding and trust signaling, scientific research on beard growth, and much more. All of that is now yours, at no extra cost. You’re saving hundreds and hundreds of hours, as the market, product, and consumer research has been done for you.

We’re selling the business because as a team of two running other projects, we unfortunately don’t have to bandwidth to grow it to its full potential.

If we weren’t selling it, this is the first thing we would do in order to grow it massively (we’ve done this successfully with another brand before). Starting an ambassador program with viral elements that requires little upkeep besides some outreach. We can guide you through this.

What's involved in running this business

Driving traffic is the first. We have leveraged mostly SEO, social media, and word of mouth, but Facebook/Instagram ads have proven to be really successful and cost effective. We can provide training for this.

Secondly, replying to customer queries. We’re included a FAQ document that we’ve compiled over the years, which answers the majority of questions.

Third, product crafting. We’re including all product formulations + the crafting manual. These have been years in the making, and have been perfected to the point of being easily implemented, even by unskilled people.

Fourth, shipping out products. We’re also including our best practices doc on this.

Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $3,143
    Verified
  • Avg. sessions /month2,994Verified
  • Avg. profit /month
    $2,700
  • Inventory value
    $10,000
  • Profit Margin82%
  • Avg. sales /month100

Other details about profit: The best way to ensure the product's high margins is to keep production in-house. We're providing all the training + checklists on how to do this, so that any unskilled person can take over.

Last 4 years revenue
  • $157,134
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 4 years traffic
  • 149,716Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $140
      /month
    • Domain
      $10
      /year
    • Klaviyo
      $50
      /month
    • Helpscout
      $30
      /month

    Sale Includes

    • Physical inventory
    • Logo and branding assetsAll logo, branding, and design assets, plus social media photos (300+ model photos), ad graphics, etc, will be sent digitally. We can make changes to these or create new ones during the first 90 days.
    • Personal support after saleWe will provide training + support on product crafting, Facebook/Instagram Ads, implementing the ambassador program, etc. Essentially, everything you need to run the business successfully. We care about your success and the success of the brand, and will be here to help you with it for the first 90 days.
    • Domain
    • Product photosAll product photos will be sent digitally.
    • Social media
      Total followers15,000subscribers
    • Suppliers
    • Mailing list
      4,000subscribers

    Seller‘s Advice

    How to grow this business
    1. Starting an ambassador program with viral elements that requires little upkeep besides some outreach. We can guide you through this.

    2. Establishing partnerships with barbershops and distributors. It's the best way to get the product out there to offline shoppers.

    3. Developing product lines for shaving. You'll want to keep men who eventually shave their beards coming back. It's easier to keep them as customers since they have already experienced the quality you provide. We can provide free consultation on this at any point (not just the initial 90 days).

    Skills to have

    Ideally, you have experience with another business. It's not crucial - this is our first business. But we believe that if you already have a bit of experience, then you can easily take this to the next level. Everything else? We can provide the training and support.

    Share

    BN
    Bruno N.Running this business for over 4 years
    Graduated top of my class with a degree in Marketing Intelligence. After working corporate, I found many opportunities big brands weren't exploring. And thus, BARBA + BRADA was born. It’s been developed using my marketing background and experience working with Procter & Gamble’s premium fragrance brands. I'm hoping to find the right buyer that will take the brand to the next level - I'll be here to teach you everything I know.

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