All prices in USD
  • Avg. revenue /month
    $1,526
  • Avg. sessions /month1,186
  • Avg. profit /month
    $958
  • Inventory value
    $16,249

Business Story

Why this business was started

Salon beauty treatments are very expensive, with the average Lash Lift or Brow Lamination usually costing around $70 to $90 per visit. I wanted to create a product that allowed my customers to get lifted lashes, at a fraction of the price, saving them time and money. With the right team of people, Bare Lash has the potential to be stocked in boutiques and beauty retailers and be built in to a large beauty brand.

The reason of selling this business

Bare Lash has had a very promising start, and received a lot of interest after customers posted their reviews on beauty forum pages. Social media influencers with 100K+ followers have promoted Bare Lash on their page for free, and we’ve received so many reviews from very happy customers. While I have enjoyed every moment of working on Bare Lash, and learnt so much, I decided a while ago to start another business, and have found that I am unable to put the right amount of time and effort in to the business to help it continue to grow. I believe that Bare Lash needs to be given the opportunity to grow with the right owner.

What's involved in running this business

• Fulfilling orders • Customer service (responding to emails and direct messages, answering queries on Shopify Chat) • Marketing (Google Ads, social media, EDMs) • Organising the purchase of stock

This business was founded: almost 2 years ago
Time to run this business: approximately 8 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,526
    Verified
  • Avg. sessions /month1,186Verified
  • Avg. profit /month
    $958
  • Inventory value
    $16,249
  • Profit Margin50%
  • Avg. sales /month52
Other details about profit: All sales are made online. Currently, there are only Google Ads running, which are running at approximately $7 per acquisition. There is definitely opportunity to enter the social media marketing space.
Total revenue
  • $33,571
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 26,101Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $31
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $24
      /year
    • Google Ads
      $150
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      • Logo images in different formats • Banner images for social media • Brand kit with fonts and colours used Transferred via Canva (if applicable) and Google Drive.
    • Personal support after sale

      I will be available to provide support and answer questions for 2 weeks after the sale is finalised.
    • Domain

    • Product photos

      • Product photos • Video of 'how to' guide, in different formats • Gifs • 'In situ' photos Transferred via Google Drive.
    • Social media

      Total followers1,032subscribers
    • Suppliers

      I will ensure a smooth handover with suppliers by contacting them and introducing them to you. My suppliers are great to work with, and very helpful.
    • Mailing List

      315subscribers

    Seller‘s Advice

    How to grow this business

    There has always been a lot of opportunity for Bare Lash, but due to time restraints, I wasn’t able to scale the business to where it could be. Influencer marketing would be a great way to drive sales, and there is a lot of opportunity to enter the wholesale market.

    Skills to have

    Knowledge of how to run an e-commerce business and a familiarity with social media.

    MS
    Micaela S.Current store owner
    I founded Bare Lash while working full time and studying. After graduating, the business took off, and I learnt so much about business, the beauty industry, social media and marketing. I am passionate about building sustainable, long term brands that meet a demand in an ever changing market.

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