Barnyard Bliss is a storefront and community built to provide farm animal enthusiasts with all the great apparel, home decor, collectibles, and so much more to share their passion with the world.
I first started having success within the farmer/farm animal niche back in December 2014 with a simple t-shirt design that read "Cows Make Me Happy, You Not So Much". This lead me to put a lot of focus in this industry throughout 2015-16. At this time, I was using platforms like Teespring to handle all product fulfillment and solely focused on selling t-shirts.
In September of 2016, after thousands of sales within this industry, I decided it was time to build a Shopify store brand specifically for this niche marketplace. Hence, Barnyard Bliss was born.
Over the first 4 months being LIVE, we generated $116,720.25 in revenue during this Q4 period. Things were going great and the store was well liked among the marketplace.
When 2017 rolled around, my business goals had changed though. The farm animal niche wasn't something I personally was interested in other than the fact it made great money and I was overwhelmed by trying to run too many businesses at once.
Even though Barnyard Bliss was a great income producer, it did not fit into my long term business plan for me. I made the hard decision over that Christmas break to abandon the store so that I could focus on my Production company and Marketing Agency.
You can see from the total sales stats that we had that huge opening rise and then things just dropped off in January 2017. This is due to me moving my team and personal focus towards these other businesses.
In March of 2017, a new print on demand company started offering shoes as a product line. I took advantage of this and ran a test campaign with our previous buyers. This led to $89,369.96 revenue generated in March & April of 2017. This was only me testing something out though and wasn't a refocus towards this brand.
Since that point, I've held onto the store and assets built along with it just in case I wanted to dive back into this easy money maker. After a year of not doing much beyond normal consistencies of fulfillment and support, I have decided it's time to let these assets go and allow another entrepreneur to run with this lucrative setup.
Since we have been selling products in this niche for many years, we have also built many valuable assets along with the storefront that will provide huge amounts of value...
4500+ Buyer Leads
Massive Social Media Assets
261,000 Cows Facebook Fans ([REDACTED]
104,000 Pigs Facebook Fans ([REDACTED]
48,000 Goats Facebook Fans ([REDACTED]
29,000 Farmers Facebook Fans ([REDACTED]
8,551 Chickens Facebook Fans ([REDACTED]
3,203 Horses Facebook Fans ([REDACTED]
184 Sheep Facebook Fans ([REDACTED]
430 Barnyard Bliss Instagram Followers ([REDACTED]
[REDACTED] domain url
[REDACTED] email address
Barnyard Bliss Storefront + Premium Themes (You Wish theme & OutoftheSandbox Theme)
Design files for all products listed on store
THE BUSINESS MODEL...
As mentioned, we focus on the passionate audience of farmer and farm animal enthusiasts. We provide this audience with a large assortment of products that fit this criteria. I have solely focused on drop shipping and print on demand product sources for the store so I wouldn't have to worry about inventory. Many of these products still sell today and can easily be a consistent lead generator for this business with some marketing effort behind them.
ATTRACTING NEW CUSTOMERS
I've utilized Facebook organic and paid advertising for the majority of our traffic. I've put very little effort outside of Facebook on this store, but it definitely can work in almost any traffic option out there. The audience and market has proven itself with a lot of room to grow. With the 4500+ buyer leads and emails, you can easily have things going strong right from the start. I did not take advantage of email like I should of. The only time I did was in March of 2017 with our $65k+ month.
COST OF CUSTOMER ACQUISITION
Cost to obtain a customer was dependent on the product being sold. We started with lower priced products like t-shirts and print on demand jewelry. These $20-$40 priced items typically averaged a $10 acquisition cost per customer. When we introduced higher priced products like Shoes and Canvas Wall Prints that we price $75-$200, the cost per acquisition is a bit higher around $20-$30 per customer.
Our average order value comes in at $53.12 over the stores lifetime.
We were able to have a returning customer rate at 4%. Most returning customers came from retargeting Facebook ads. We have not done much with our backend and email marketing. This could easily be higher with those efforts. We also did a few recurring t-shirt club campaigns with success. But did not maintain the clubs and cancelled previous memberships. This was a popular product option though among the customers.
WHY ARE YOU SELLING
I've held onto these assets for too long without using them like the potential they hold. The farmer industry isn't in my long term plan so would like to pass this lucrative asset onto a more focused entrepreneur.
Financials and traffic
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
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