All prices in USD
$24,000
  • Avg. revenue /month
    $2,241
  • Avg. sessions /month4,513
  • Avg. profit /month
    $1,700
  • Inventory value
    $1,000

Business Story

Why this business was started

I started this business because of how familiar I am with the niche and wanted to turn my hobby into a source of income while in college

The reason of selling this business

I have started another business that requires a lot of time. I have no way of managing this one because of the amount of content that needs to be posted daily on instagram to make sales. Unless you implement some form of advertising, this business is strictly going to make you money based off how you manage the instagram account.

What's involved in running this business

Posting content daily to instagram. Fulfilling orders via Oberlo and buying from alibaba. I only buy the best selling model in bulk which comes to about $1000 USD

This business was founded: about 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $2,241
    Verified
  • Avg. sessions /month4,513Verified
  • Avg. profit /month
    $1,700
  • Inventory value
    $1,000
  • Profit Margin65%
  • Avg. sales /month75
Other details about profit: Profit margins are high because I buy the best selling model in bulk off alibaba and ship them myself via shopify labels which greatly cuts costs.
Total revenue
  • $56,030
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 112,845Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $25
      /year
    • Shipping cost on average monthly
      $190
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      I will have the logos sent to the email provided during the sale.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Product photos are on the listings and will stay there
    • Social media

    • Suppliers

      I have a great relationship with the aliexpress suppliers for the models I dropship and a great supplier on AliBaba that I use to buy the most popular model in bulk from. I will give you their contact information and let them know.
    • Mailing List

      4,300subscribers

    Seller‘s Advice

    How to grow this business

    This store has a lot of potential if you have a way to consistently put out content, mainly on Instagram. I have built this whole brand around Instagram and use free traffic from the site to garner sales. A mixture of daily content being posted on the instagram story, mostly memes/lighter demos, has proven to successful in generating sales. I have provided screenshots below showing the instagram story stats.

    To further grow this brand, I would suggest putting out content everyday on on not only the insatgram story, but also the feed. Good content has always resulted in sales. I do not have the ability to make content daily which has hindered my ability to grow this brand out to its full potential. People want a brand thats alive! I do not use facebook or google ads. My sales come directly from the engagement on instagram. This is why I believe these lighters sell themselves and can be scaled with the right content and advertising. I havent tried paid ads or influencers either so maybe that is something you can implement in the future.

    Skills to have

    Have knowledge in social media advertising, mainly making your own content and outsourcing content. I can offer one week of personal one on one support to help with the orders that are still open and any chargebacks/disputes that may arise via instagram, email or shopify.

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