These members of staff are freelance so help out only when required.
From our soft launch (October to December) right through to our launch in January we have seen consistent growth. We work with some of the largest plant based charities and media companies in the world such as Veganuary, Plant Based News, Live Kindly plus more!
Multiple Revenue Streams
We are dynamic and fast paced business with multiple revenue streams – we work with leading online discounter Groupon. Offering tailored deals such as hampers & bundles. In January, we launched our official Veganuary hamper on Groupon and our online store. Groupon generates between 1,300 to 1,700 USD additional revenue per month.
Wide range of Products
Range of own branded products from our sister brand (Plant Power®). This won’t be sold in the deal due to this being part of my reason for selling, however products will be sold to the owners at a very competitive rate (to be agreed), plus support on promotions.
Unique range of products – we work hard to find the best up and coming and also respected plant based brands in the UK and work closely with them. We also have our own range of nut roasts and wellingtons which will be part of the sale.
Strong Supplier Relationships
Significantly cheaper rates than our competitors which means we have higher margins
Branded boxes that showcase our brand and values – significantly cheaper pricing due to supplier relationship.
Thermal bags and ice packs also at a heavily discounted rate.
better margins, better terms. Over 90% of suppliers on 15 – 30 day terms.
We have a marketing strategy that has delivered us a high engaging brand that customers love! Through our online campaigns, we have a reputation across the industry as a major disruptor and contributor to plant based living.
Google Adwords and partner search engines + Google Shopping
Our digital marketing campaigns are extremely successful. We are very efficient with how we bid and have some of the lowest CPC and highest CTR in the industry. Over 85% of our traffic comes through working closely with google and is part of the reason the store has been successful.
Over 5 million people have searched for the term veganism this year and other popular search terms such as buy vegan food online are equally as high. We look very closely at the analytics to make sure we have the most cost effective methods. This helps us increase our net profit %.
1.7 million impressions on Google.
Average CPC – 0.15pc – Industry average 0.45p
Average CTR – 2.17% - Industry average 0.9%
Clicks YTD – 41.2k
Social Networks - Facebook / Instagram
We use Facebook and Instagram to market our products and have one of the highest engaging social pages on Instagram. Customers love showcasing their branded boxes when they arrive and receive a free discount code.
We have over 50+ reviews with 90% being 5 stars. Customers love how ethical and great we are.
We also have a range of influencers and bloggers we work with to promote our brand. We use them for product giveaways, traffic driving campaigns and seasonal sales etc. Lots of people want to work with us as we are seen as an ethical company that do good. We also work with a few vegan celebrities. To be named in private due to confidentiality terms.
We use over 100 affiliates who drive traffic on a daily basis and promote campaigns for the brand. Very successful sales avenue.
E Commerce Statistics
New vs Returning – 73% / 27%
Online Conversion – 2.3% + 0.4% M.O.M
Customer demographic split; male / female – 27% / 73%
AOV- £41- increased by £10 over the last 3 months.
Top 2% of traffic on Shopify stores since launch
12% abandon cart recovery rate
56% of all social network referrals came from Instagram
Email click through rate – 2.7%
Personal Contribution & Supply Agreement
The reason for selling the store is to focus on my other food brand which is seeing quick growth and I can’t manage both of them unfortunately (Big regret - I wish I could do both). My food brand which supplies products to the online store, will continue to supply the online store as part of the agreement, the products will be offered at a extremely discounted price. I would also like to use the online store for trialling new products which will benefit the new owners massively. I will offer 5 days of my services for free to hand over everything. Also, I am very happy to help if the new owners have any issues whether it be customer service, marketing or web design. I want to see this brand grow.
Continue to increase the social media presence / communication in general
Work closer with larger brands
Increase delivery days – currently delivery only 4 days a week
Increase product range – aim is to get to 500 by the end of 2018
Bundles / Hampers
Work closely with myself to make sure the brand stays positioned to the correct market
I have put blood, sweat and tears into this website and to make this brand what it is! We spent two months building the website and testing it before we were happy to soft launch.
The website has significantly increased functionality;
- New custom app created so customers have to add in their postcode at checkout to see if we can deliver. This is due to the food we deliver being chilled. This saves 5+ hours a week in refunds and back and forth communication with customers.
- Date picker. On the back end of the website you can deliver to the customer on the requested day.
- Automated basket counter so customers can see how much they have to spend for free delivery. Also helps to spend more.
- Bundle app so it takes out the correct inventory for any bundles you build.
- Extremely user friendly due to A/B testing – this has resulted in increased conversion and average order value M.O.M.
We have also developed a range of products, have great relationships with suppliers and an ever-growing customer database. This grows by 10 – 30 customers per day.
This is the online store if you are looking to enter the plant based market! We still believe it is more advanced than any other rivals websites.
Very happy to stay in touch and help with the handover – this will be crucial for the continued growth of the brand.