All prices in USD
  • Avg. revenue /month
    $16,243
  • Avg. sessions /month15,650
  • Avg. profit /month
    $6,250

Business Story

Why this business was started

I decided to start this business because I, for one, enjoy providing a product/service that genuinely helps people/solves an everyday problem and two, this product gave me an opportunity to get into the sleep industry, which is one of the most profitable sub-industry in e-commerce, and I did not want to pass up on such an opportunity.

The reason of selling this business

I am selling this business for two main reasons. The first being that I have been focusing on other passion-oriented projects which have taken to much of my time away from this business. As a result, I've scaled down my ads significantly starting in February being that I did not have enough time to manage them. The second reason being that I would like more capital to fund the above-said passion-oriented projects/businesses. Hence, selling this business would open up additional opportunities for myself.

What's involved in running this business

Having a basic understanding of maintaining a website (especially on Shopify), being skilled in online marketing (whether one specializes in FB Ads, Google Adwords, Pinterest, etc. or a mixture of them all), being able to manage a Virtual Assistant (employee) to handle order fulfillment), and enough wit to devise of new ways to market product, scale to other platforms, and reach new audiences/demographics.

This business was founded: over 1 year ago
Time to run this business: approximately 8 hours per week

Description

General description

SnoreLess is a thriving ecommerce business that sells a pocket-sized anti-snoring solution that helps provide people with the amazing sleep they deserve. Within only six months of being in full-time business, we've generated over $250K in sales and just under 9000 orders.

In a short period of time, we have built & designed an astonishing online dropshipping business that is on track to generate multiple 6-figures on a yearly basis (if not more, when accounting for potential growth).

Please refer to the product description on our website to read up more about how our flagship anti-snoring device works to alleviate people of snoring. In addition, if you are interested in buying this business, please feel free to reach out to me at any time with any questions and/or negotiations.

Also note, all other websites selling under the "[PRIVATE INFO]" name are fraudulent. We are the original sellers of this product and are the pioneers in this sub-industry.

Why should someone buy this store?

Most importantly, I personally believe that the best opportunity this store offers lies in white labeling this product, expanding into domestic fulfillment & custom packaging, and dispersing this product amongst various online & retail outlets under the "SnoreLess" name. Most dropshipping businesses for sale haven't created such a foundation and I truly believe that such an opportunity to scale to a 7-8 figure white-labeled business is offered solely by this store.

Secondly, this store, unlike many other dropshipping businesses, fosters consistent sales day in, day out as we allocate majority of our advertisement budget to online marketing (Facebook Ads). Such consistency is pertinent when making a long-term investment.

Furthermore, this business has a lot of room for growth, yet at the same time is already established as a profitable online business with a large customer base. With over 8000 orders and an email list of over 9000 individuals, the future owner of this store can easily leverage such pixel data to create extremely profitable lookalike audiences and re-target those who have yet to complete a purchase.

Although, we've recently experienced a dip in sales (being that I completely scaled down paid advertising due to the fact that I scaled beyond my capabilities in a short period of time), we have a multitude of advertisements ready to be tested, scaled up, and shown to millions of potential customers.

Lastly, this product, an anti-snoring device, is neither a trend or seasonal item. Thus, this store can continue to run for a long period of time, unlike other dropshipping businesses. Moreover, this product solves a problem - snoring - and will continue to be in demand for however long snoring continues to affect one's sleep.

How can the future owner improve the business?

In order to further improve this store, I would advise the future owner to do the following:

I personally believe that the best opportunity this store offers lies in white labeling this product, expanding into domestic fulfillment & custom packaging, and dispersing this product amongst varies online & retail outlets under the "SnoreLess" name.

Secondly, I would advise the next owner/owners to set up a team of Virtual Assistants for both email/FB Messenger customer service and order fulfillment, so that y'all are prepared for quick, exponential growth. At the moment, I handle both customer service and order fulfillment on my own, but the future owner may want to outsource such responsibilities to team in order to save time and properly handle growth pains of a business.

Furthermore, I would suggest that the future owner scales up the FB marketing campaigns that are currently turned off. There is potential in them to help scale this store to over a consistent 5K/day. Furthermore, I would advise the future owner, to generate more content with this particular product so that he/she could add to the site design and/or run additional marketing campaigns with such content. Additionally, we have yet to truly run any re-targeting campaigns on FB, so being that this store has amassed a lot of pixel data, I would highly advise the future owner to do so, as there is so much potential in converting previous visitors into customers.

What work have you put into the store?

As the current owner and creator of this store, I've completely designed this store from the ground up, created both high quality videos & images that add value to the "SnoreLess" brand, and have sourced a reliable supplier who will ship out orders within a 48 hour time period.

Most importantly, over the course of the previous 7-8 months I have built (from scratch) over a quarter million dollar business under a brand name that carries value and originality. The "SnoreLess" brand can be white labeled and realistically scaled to a 7-8 figure business. This foundation is invaluable and found in very few investment opportunities. One may ask why I wouldn't just do this myself, and the answer is is that I am not ready to take on this responsibility at this point in my life and instead, would rather offer it to a motivated individual/corporation who is ready or has experience in taking on such responsibility.

Furthermore, I've seamlessly integrated top-notch software/"apps" (please reference the list of software/apps below to get a better understanding of what I use to increase my store's overall conversion rate and sense of professionalism) to enhance a visitor's probability of completing a purchase.

In addition, I've completely set-up an abandoned cart back-end system, in which a customer who abandons his/her cart can get re-targeted by email strings and Facebook Messenger notifications. Both funnels help to convert visitors into a customers.

Additionally, I've grown this store's email list to over 9000 individuals and have built out an email sign-up marketing campaign on Mailchimp that has recovered around 5 figures in sales.

Moreover, I've acquired marketing material to run as Facebook Advertisements and have been running such material in successful campaigns; thus, amassing a large sum of highly valuable FB Pixel Data.

Traffic and Performance

  • Avg. revenue /month
    $16,243
    Verified
  • Avg. sessions /month15,650Verified
  • Avg. profit /month
    $6,250
  • Profit Margin25%
  • Avg. sales /month950
Other details about profit: Please note, the above stated profit and the expenses shown below reflect the average growth of our business throughout the months of August 2018 to February 2019. This store was launched at the end of May 2018. Paid advertising has significantly been scaled down over the course of the past month (February 2019) due to our inability to manage a store like this at scale; this accounts for the lower than usual intake in revenue for the end of January and all of February. Also note, all other websites selling under the "[PRIVATE INFO]" name are fraudulent. We are the original sellers of this product and are the pioneers in this sub-industry. For more information, feel free to reach out to me at any time.
Total revenue
  • $259,894
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 250,403Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • Mailchimp, McAfee Secure, Shop Message, Coin, Hurrify, Add to Cart Booster PRO
      $96
      /month
    • Facebook (on average)
      $13,000
      /month
    • Wondershare Filmora, Canva, Buffer by Palo
      $1
      /month
    • Cost of product/Order Fulfillment (on average)
      $3,500
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All of the rights to both the "SnoreLess" logo and brand name will be transferred to the future owner.
    • Personal support after sale

      Upon request. If the buyer would like my assistance with maintaining the website, managing the FB Ads, developing a plan for growth, or just any help at all, I would be willing to provide such aid; however, we can talk about the specific terms of said assistance in negotiations.
    • Domain

    • Product photos

      All product photos and the rights to such photos will be transferred over to the future owner.
    • Social media

      Total followers500subscribers
    • Suppliers

      Not Included
    • Mailing List

      9,500subscribers

    Seller‘s Advice

    How to grow this business

    Over the next five years, I would do the following to grow this business:

    I would white label this snoring device and design unique packaging for such device to add value to the SnoreLess Brand.

    Furthermore, I would continue to outsource content production to create more content around our anti-snoring device to increase brand awareness and reach untapped audiences.

    Lastly, I would grow the social media accounts of this store on both Facebook, YouTube, and Instagram in order to further increase the reach of this brand.

    Skills to have

    The future owner of this store should have experience with Shopify Dropshipping, Online Marketing, and Brand Building. This store not only requires experience to maintain, but also to grow, scale, and initiate future marketing campaigns. Knowledge of operating a Shopify store and utilizing social media marketing (especially on Facebook) are skills required to successfully run this business.

    Furthermore, a background in ecommerce and just business, in general, would be useful, as one would be better equipped at brand building and making the right decisions in regards to long-term growth & profitability.

    CB
    Chris B.Current store owner
    As an seasoned dropshipper and business owner, I strive to leverage my ecommerce experience in order to set-up long term profitable Shopify stores and scale up such stores to over 4 figures a day, consistently, in a relatively short period of time.

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