All prices in USD
  • Avg. revenue /month
    $9,657
  • Avg. sessions /month2,613
  • Avg. profit /month
    $2,463

Business Story

Why this business was started

A great opportunity was identified in online drop-ship flower sales (no stock held) with ever increasing purchases made using smartphones and other mobile devices plus great demand for flowers by post and single stem bunches such as carnations, alstroemeria and freesias. Shopify provided the perfect dynamic platform that could evolve as technology evolves (future proofing), was cost effective, offered flexible merchant payment options, SEO friendly and free and easy to update.

The reason of selling this business

Needing to focus on another business which requires more time so looking to realise the value in this established turn key website, branding, name, images, database and on going sales revenue. Also selling Guernsey Flowers by Post - $99,995 [REDACTED]

What's involved in running this business

Currently run as a drop ship business whereby all orders are fulfilled by third party suppliers so responding to customer and supplier emails is the main task but only takes around an hour a day. Other things that need to be done less frequently may include product updates, paying suppliers (monthly), seasonal blog posts (4 or 5 a year), looking at analytics in shopify, keeping an eye on any advertising and creating new seasonal products (if need be) and looking at ways to improve the overall business. The main period for sales is from beginning of December - Christmas -through to Valentine's Day to Mother's Day (usually mid March to end of March)

This business was founded: about 3 years ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,657
    Verified
  • Avg. sessions /month2,613Verified
  • Avg. profit /month
    $2,463
  • Profit Margin25%
  • Avg. sales /month193
Other details about profit: If advertising costs can be reduced overall profit margin will increase.
Total revenue
  • $366,963
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 99,304Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $50
      /year
    • Optional Shopify Apps
      $80
      /month
    • Google
      $770
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All branding is uploaded to the website
    • Personal support after sale

      3 weeks of handover support by phone or email will be offered to help with any questions about customer service, marketing, website and fulfillment.
    • Domain

    • Product photos

      Photos are uploaded to the website
    • Social media

      Total followers353subscribers
    • Suppliers

      A good relationship has been built up with third party suppliers based on good communication, efficient transfer of orders and prompt monthly settlement.
    • Mailing List

      6,429subscribers

    Seller‘s Advice

    How to grow this business

    Sales growth can be achieved through new sales channels - Amazon, Ebay, Etsy and by engaging Social Media (Facebook, Instagram, Tiktok etc) and by emailing subscribed customers special offers and reminding of Christmas, Valentine's, Mother's Day. Currently Google adwords is used with low conversion costs but more sales could be generated if the budget was expanded. There's also opportunities to increase product range with new drop ship suppliers, supplying directly and upselling. Adding international delivery would also grow sales. This business can be run from anywhere in the world as a standalone business or would make an ideal bolt-on to an existing florist, gift or drop ship fulfillment business or even a start up floristry business.

    Skills to have

    Basic understanding of sales and marketing, profit and loss etc.

    Share

    EM
    Ed M.Current store owner
    Fineflora was built on the Shopify platform in 2018 and now has over 7500 registered customers. This shopify platform has been excellent in terms of functionality, dynamically adjusting from mobile to lap and desk top viewing, ease of use and conversions. With no coding experience it's very simple to make any changes using shopify without incurring any extra costs. Fineflora's been running on shopifys basic plan $29/month. A great opportunity to run as is, making $29,556 profit a year. Shopify Valuation is $81,230.00 - Asking $49,995

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