• Avg. Revenue /month
    $214USD
  • Avg. Sessions /month498
  • Avg. Profit /month
    $220USD
  • Inventory value
    $6,000USD

Description

General description

It all starts with a name. In this case: Beach Blankets .com. A one of a kind name builds a strong brand recall, strong ad click-thrus, direct traffic type-in, and repeat customers. In this case, this is the category defining name of this niche market: Beach Blankets. Which name will the average user be more likely to make an instant connection with? The domain name is not just a brand, it also tells what it is. It defines the industry.

This business was opened to be my side business while working my primary job. I obtained the premium domain from a domain broker to pursue building the go-to source for all beach blankets; which has become a huge beach fashion accessory in the past few years.

My regular day job became more demanding as our business grew and the beach blankets concept hasn't received the attention it needed to flourish. At this point, I'm considering letting this startup go to focus on my primary job.

In 2006 I co-founded an online retailer with the same model as BeachBlankets I sold that business in 2013 to an Internet Retailer Top 50 business; and they contracted me to remain on board. I'm still with that company, as it has tremendous growth potential, still, for me to be involved. So, I believe in the model of this business. I'm more than happy to help consult at no charge for 3 months after a potential sale/transfer of this business to you.

This will also come with social media accounts including an Instagram with 12.4k followers. Also, an Amazon store with products already stored in fulfillment by Amazon. I will teach you how to use Amazon Fulfillment to warehouse and ship your products without having to do that yourself. You can fulfill product directly from the Shopify app.

*While the revenue listed is not much at all, keep in mind I stopped purchasing inventory to sell and my marketing capability dropped as I didn't have time to spend on this business. All inventory and manufacturing contacts will be transferred to you in this business.

Why should someone buy this store?

This is not a story about buying a business that is already spinning a profit at a certain multiple, this is a story of buying a category defining domain name hyper targeted on the fun, affordable, and most necessary beach accessory, the BEACH BLANKET!

How can the future owner improve the business?

This business needs a consistent flow of media capture like photo and video. Inventory can either be resold as a retailer or you can design and sell your own blankets. I can help with some contacts in both sides.

What work have you put into the store?

Website design and build, some add-ons. Connection to Amazon and established a Fulfillment By Amazon strategy (you can inventory the beach blankets at Amazon's fulfillment centers for easy shipping (fast and cheap). Basic brand creative and media.

Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $214USD
    Verified
  • Avg. Sessions /month498Verified
  • Avg. Profit /month
    $220USD
  • Inventory value
    $6,000USD
  • Profit Margin60%
  • Avg. Sales /month10

Other details about profit:*the store is not turning profit because it is not being tended to, hence, it is up for sale. Profit margins can be increase by producing your own beach blankets or buying in bulk. Profit, revenue, and sales per month is low because we have not been keeping up with the business, not because the business is performing poorly.

Total revenue
$8,794USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
20,427Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $80USD
    /month
  • Inventory warehouse
    $1USD
    /month
  • Domain
    $1.25USD
    /month

Sale Includes

  • Physical inventory

  • Logo and branding assets

    Instagram 12,000 followers @BeachBlankets

  • Personal support after sale

    1 month of consulting

  • Domain

  • Product photos

    it's on Shopify

  • Suppliers

  • Mailing list
  • Social Media
    Total followers12,000subscribers

Seller‘s Advice

How to grow this business

social media. lifestyle photography

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MG
Michael G.Running this business for over 3 years
eCommerce entrepreneur, built an Internet Retailer Top 500 eCommerce property and sold to an Internet Retailer Top 50 eCommerce company. Unfortunately not enough time to run this side project and looking to hand it over to someone capable of taking it on!

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