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$10,000 USD

BeachBlankets.com

www.beachblankets.com

Appears in Fashion and apparel , Florida, Inventory, United States, Medium Business, Highly Profitable businesses, Business and Franchises under $10,000, Cell Phone

General description

It all starts with a name. In this case: Beach Blankets .com. A one of a kind name builds a strong brand recall, strong ad click-thrus, direct traffic type-in, and repeat customers. In this case, this is the category defining name of this niche market: Beach Blankets. Which name will the average user be more likely to make an instant connection with? The domain name is not just a brand, it also tells what it is. It defines the industry.

This business was opened to be my side business while working my primary job. I obtained the premium domain from a domain broker to pursue building the go-to source for all beach blankets; which has become a huge beach fashion accessory in the past few years.

My regular day job became more demanding as our business grew and the beach blankets concept hasn't received the TLC it needed to flourish. At this point, I'm considering letting this startup go to focus on my primary job.

In 2006 I co-founded an online retailer with the same model as BeachBlankets I sold that business in 2013 to an Internet Retailer Top 50 business; and they contracted me to remain on board. I'm still with that company, as it has tremendous growth potential, still, for me to be involved. So, I believe in the model of this business. I'm more than happy to help consult at no charge for 3 months after a potential sale/transfer of this business to you.

This will also come with social media accounts including an Instagram with 12.4k followers. Also, an Amazon store with products already stored in fulfillment by Amazon. I will teach you how to use Amazon Fulfillment to warehouse and ship your products without having to do that yourself. You can fulfill product directly from the Shopify app.

*While the revenue listed is not much at all, keep in mind I stopped purchasing inventory to sell and my marketing capability dropped as I didn't have time to spend on this business. All inventory and manufacturing contacts will be transferred to you in this business.

Financials and traffic

*the store is not turning profit because it is not being tended to, hence, it is up for sale. Profit margins can be increase by producing your own beach blankets or buying in bulk. Profit, revenue, and sales per month is low because we have not been keeping up with the business, not because the business is performing poorly.

Average profit/month

$500 USD

Average overall profit margin

60%

Average number of sales/month

5

Value of inventory

$2,000 USD

Lifetime revenue

$8,644.00 USD

Lifetime traffic

19,520 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item

Cost

Shopify plan

$80.00/month

Inventory warehouse

$1.00/month

Domain

$1.00/month

Inventory

Some inventory is at Amazon Fulfillment.

Located in Miami

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Instagram

beachblankets

Twitter

beachblankets_

Social media followers

12,400 people

Q & A

Why should someone buy this store?

This is not a story about buying a business that is already spinning a profit at a certain multiple, this is a story of buying a category defining domain name hyper targeted on the fun, affordable, and most necessary beach accessory, the BEACH BLANKET!

It is important to note that I, as the business operator, have not been able to give the time and capital to build this business into its potential. Imagine this business was producing even $20k in profit, the standard eCommerce multiplier would value this business between $100k-$140k (5x to 7x). So, this business is there for you to create value at an affordable acquisition price.

How can the future owner improve the business?

This business needs a consistent flow of media capture like photo and video. Inventory can either be resold as a retailer or you can design and sell your own blankets. I can help with some contacts in both sides.

What work have you put into the store?

Website design and build, some add-ons. Connection to Amazon and established a Fulfillment By Amazon strategy (you can inventory the beach blankets at Amazon's fulfillment centers for easy shipping (fast and cheap).

How many hours does it take to run this business per week?

10 hours

$10,000 USD

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