Business Story
Why this business was started
I started BellaBeauty as a supplemental source of income. Knowing that during the first few months of the year a lot more buyers are looking online, it was a great idea. However I had some new clients for my consultancy business, and one needed an entire website built, so my time was and has been limited since.
The reason of selling this business
The demand from my consultancy service became high, and I don't have enough time to focus on BeautyBella while serving my clients.
What's involved in running this business
The business will come with the transfer of the domain and the store as it is now. Finding a supplier for the product that has stock and can ship in a timely fashion will be the first order of business. Would recommend having some type of budget for marketing.
Expenses
- Shopify plan
- $79/month
- Domain
- $15/year
Sale Includes
Physical inventory
Not available for starter storesLogo and branding assets
The store will be transferred in it's entirety including domain name. Everything will be handled in accordance with the Exchange Marketplace policies. I included a screen shot of the value of the domain name calculated by GoDaddy (where the name was purchased)Personal support after sale
Not IncludedDomain
Product photos
However the Exchange Marketplace handles transfers. I have never sold a store on the Exchange before so this is new to me as well.Social media
Not IncludedSuppliers
Not available for starter storesMailing List
Not Included
Seller‘s Advice
How to grow this business
Targeting TikTok and Instagram would be my strategy for online impulse buying. Facebook would be a good option in their marketplace, but ROI will be higher on other platforms. I would recommend adding a few additional beauty products possibly up to 10 total to help establish it as a tight niche specific store. Too much sometimes is too overwhelming for shoppers. Would also add an additional lower cost item to use as a promotional giveaway as well.
Skills to have
Basic knowledge of online marketing would be helpful. Would recommend creating separate instagram, facebook and etsy accounts around the store and then also promote on Pinterest. As long as you are a good communicator and follow up with your customers as soon as they order you should do fine. Depending on the source you find to supply the pore cleanser and their inventory, I would recommend communicating that to the buyer in a quick follow up email.
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