All prices in USD
$400,000
  • Avg. revenue /month
    $582,615
  • Avg. sessions /month346,724
  • Avg. profit /month
    $28,000
  • Inventory value
    $500

Business Story

Why this business was started

I started this business because I saw a lot of potential in the niche. Before I start a new store I research the niche to make sure there is an abundance of product to roll out. I also check Facebook audience insights to make sure there are several million + audiences that I can start advertising too. A secondary reason was to capitalize on the 40-65+ age demographic that has shown a lot of growth in my previous businesses and a music themed store was the perfect niche to capture their attention.

The reason of selling this business

The main reason is my plate has just gotten to full. I just launched a new brand in September and I also started a new consulting company as well. Even though this company is very profitable and has long term growth potential but It is not what I am passionate about. I have been in the ecom space a long time so I am slowly moving towards projects that excite we and brands that make me passionate.

What's involved in running this business

Supply Chain: Ordering from suppliers (for in house products), Communicate with 3rd party fulfillment center to make sure in house products are going out, setting up new skus, etc. etc. Manage dropshippers for dropshipped products. Customer Service: Plug an agent into zendesk to solve all email inquires Plug an agent into facebook messenger to solve all messenger requests. Continue to use 3rd party phone service, or disconnect the line to save on costs. Can also plug an agent into your own phone line through zendesk. Product Research/Development -Finding and creating popular music phrases to put on T-Shirts and jewelry. Work with designers to create mockups of new products (study what is already popular on the internet). -Scan drop-shippers for new products -Rolling out a for music collection Marketing -Use facebook advertising to run lead, purchase, and retargeting campaigns -Use email marketing for an internal marketing plan -Use google ads for SEO traffic and retargeting -Use FB messenger bots -Plug in sales team to sell to existing customer base and leads Accounting -Use quickbooks for all accounting needs Financials -Use shopify payments or plug into a third party merchant processor

This sums up 90% of store operations, and I tackle the 10% of unexpected things as they come.

This business was founded: 4 months ago
Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. revenue /month
    $582,615
    Verified
  • Avg. sessions /month346,724Verified
  • Avg. profit /month
    $28,000
  • Inventory value
    $500
  • Profit Margin12%
  • Avg. sales /month8,080
Other details about profit: We took over this store and started selling at the beginning of August. To date we have done $56,000 in profit from revenue of $468,000. That averages out to be around a 12% margin.
Total revenue
  • $2,330,459
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,386,899Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $299
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $1
      /month
    • Domain
      $12
      /year
    • all subscriptions
      $5,000
      /month
    • facebook
      $92,220
      /month
    • contractors
      $7,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      We will prepare a file of all advertisement and product photos along with all legal work we've had done for the company. Our lawyer will work with yours to arrange the transfer of any business assets.
    • Personal support after sale

      You'll receive 30 days of full time work and support from my team and I to ensure a smooth transition. With the asset purchase you're also getting all the proprietary knowledge we have from our other businesses. Me and my partner will fly out to wherever you live and dive into the business for 7 days. We will build out product collections, talk about strategies we're running, and set you up with a game plan to murder in Q4. After the transition we will provide a monthly consulting call for 2 months. After that our consulting is available at $2000 an hour.
    • Domain

    • Product photos

      We will share all product photos and descriptions and share those via dropbox or some other agreed upon service.
    • Social media

    • Suppliers

      Not Included
    • Mailing List

      10,000subscribers

    Seller‘s Advice

    How to grow this business

    I would grow this store over the next 5 years by scheduling out month long email drip campaigns, with rotating products every month. I would run clearance sales on old products and inventory and keep the cycle going month after month into Q4, where I would hold my biggest storewide sale of the year.

    I would use facebook and google advertising to gain new customers and leads, and then pull them into my internal marketing plan.

    I would also roll out a line of practical musical products instead of just jewelry and apparel to fully capitalize on the customer base.

    I would keep my team lean, and work with people overseas to keep costs down.

    Skills to have

    There is no specific skill or knowledge that the owner should have before buying this store, other than the ability and desire to learn, grind, and succeed.

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