Private listing #931381

I started this business because I saw a lot of potential in the niche. Before I start a new store I research the niche to make sure there is an abundance of product to roll out. I also check Facebook audience insights to make sure there are several million + audiences that I can start advertising too. A secondary reason was to capitalize on the 40-65+ age demographic that has shown a lot of growth in my previous businesses and a music themed store was the perfect niche to capture their attention.

The main reason is my plate has just gotten to full. I just launched a new brand in September and I also started a new consulting company as well. Even though this company is very profitable and has long term growth potential but It is not what I am passionate about. I have been in the ecom space a long time so I am slowly moving towards different projects.

Supply Chain: Ordering from suppliers (for in house products), Communicate with 3rd party fulfillment center to make sure in house products are going out, setting up new skus, etc. etc. Manage dropshippers for dropshipped products. Customer Service: Plug an agent into zendesk to solve all email inquires Plug an agent into facebook messenger to solve all messenger requests. Continue to use 3rd party phone service, or disconnect the line to save on costs. Can also plug an agent into your own phone line through zendesk. Product Research/Development -Finding and creating popular music phrases to put on T-Shirts and jewelry. Work with designers to create mockups of new products (study what is already popular on the internet). -Scan drop-shippers for new products -Rolling out a for music collection Marketing -Use facebook advertising to run lead, purchase, and retargeting campaigns -Use email marketing for an internal marketing plan -Use google ads for SEO traffic and retargeting -Use FB messenger bots -Plug in sales team to sell to existing customer base and leads Accounting -Use quickbooks for all accounting needs Financials -Use shopify payments or plug into a third party merchant processor

This sums up 90% of store operations, and I tackle the 10% of unexpected things as they come.

I would grow this store over the next 5 years by scheduling out month long email drip campaigns, with rotating products every month. I would run clearance sales on old products and inventory and keep the cycle going month after month into Q4, where I would hold my biggest storewide sale of the year.

I would use facebook and google advertising to gain new customers and leads, and then pull them into my internal marketing plan.

I would also roll out a line of practical musical products instead of just jewelry and apparel to fully capitalize on the customer base.

I would keep my team lean, and work with people overseas to keep costs down.

There is no specific skill or knowledge that the owner should have before buying this store, other than the ability and desire to learn, grind, and succeed.