All prices in USD
  • Avg. revenue /month
    $3,883
  • Avg. sessions /month1,361
  • Avg. profit /month
    $809

Description

General description

************* U.S. STORE FOR SALE *************

Do you want a profitable high-ticket drop shipping store in the health & beauty niche? We only work with North American brands that ship from within USA or Canada and don't mess around with Chinese suppliers at all! Our average order value is $1,357.89 over the last 12 months with about 5 orders per month for $790.13 or 12% average monthly net profit. This means it's a pretty hands off store that doesn't require a lot of work.

If you'd like to skip the months of the labor-intensive work finding the right niche and building a beautiful website and most of all adding 100's of products with tons of options... well hey, this could be the store you’ve been looking for!

--- GENERAL DETAILS ---

• Niche: Health & Beauty - Furniture • Established: November 2016 • Google Shopping Ads: First Click - January 12th of 2017 • Asking Price: $23303 USD (open to reasonable offers)

--- LIFE-TIME STATS ---

• Total Revenue: $124,329.37 • Total Orders: 125 • Average Order Value: $1,227.62

--- LAST 12 MONTHS ---

• Last 12 Months Revenue: $78,986.30 • Average Monthly Net Profit: $805.17 or 11.84 % margin • Total Orders: 58 so averaging a little less than 5 order per month • Average Order Value: $1,357.89

--- PROFITABILITY ---

• This store has been profitable from the beginning. It has had some losing months due to not having enough products available for sale and not expanding it quickly enough, but overall it is profitable. Over the total lifetime of the store the net profit margin is 12%

• Bear in mind that while running this store I lived in Asia so the timezone difference is huge and I did all customer service myself. This means I have neglected it many times due to being asleep and then calling back potential customers the next evening. If you have a customer service VA ready to go, or are in the US time zone yourself, running this store will prove to be more successful.

--- EXPANSION POSSIBILITIES ---

• Adding a ton more products: The main reason why the store isn’t as profitable as it could be is that it simply needs more products added, which I don't have the time for because of my other business.

• Add Suppliers: I have a list of 30+ potential suppliers with all contact information.

• Social Media: After getting a sale from Pinterest with very little effort, I consulted with a coach and we determined that Pinterest works quite well in this niche. We’ve obtained buyable pin status and had begun building our Pinterest account. Much more can be done to gain significant organic and paid traffic with the channel. Also, the instagram account literally has 0 posts, which is a bit stupid of myself to not have some content there since this niche is definitely heavy on the female customers. Building that out has a lot of potential as well.

• Increase Customer Lifetime Value: There is a lot of room for improving the Upsells & Downsells as well as email marketing for this store. In the plans were things such as; creating bundles (of logically related products), email marketing campaigns promoting related products to past customers, more effective list building, creating free + shipping funnels with low-priced items, etc…

• Manage Google PLAs: CPC's are pretty good and kept deliberately low, but other than adding negative keywords there hasn't been paid much attention to the shopping campaigns. There should also be a text ad campaign started by the buyer to increase traffic and sales. But right now I am simply not willing to experiment and raise my ad budget since my other business is pretty capital intensive. I have an average of $255 ad spend over the last 12 months, that is Google shopping ads and Facebook retargeting combined.

• Hire a VA: This is not directly related to expanding the store but if you are willing to hire an assistant to do the low-level repetitive tasks, then you will free up your time for higher level tasks which will bring in more revenue – such as business strategy and marketing.

--- WHY I’M SELLING ---

So, why am I selling this store if I still see so much potential in it? In all honesty, I have little to no passion for this niche and since I am focusing all my time and energy on another business, so I want to sell it to someone who can grow this store with full attention.

--- SUPPLIERS & PRODUCTS ---

• Approved with 9 suppliers • Good relationships with all of them. • 30+ more available • Products In Merchant Center: 4262 active products (including variants) • 534 Products Unique Products • Price Range: $50 – $15,000 • All products are categorized with tags • Unique product descriptions and reviews on best-selling products • Product pages have been optimized for conversions

--- WEBSITE ---

• Shoptimized theme with advanced customizations • Beautiful design (I’ve gotten many compliments from suppliers) • Customized Logo

--- SOCIAL PROOF (SOCIAL MEDIA) ---

• Facebook, Twitter, YouTube & Pinterest accounts are included in this sale, but for some reason this listing shows it won't be included. Rest assured it will be!

--- WHO’S A GOOD FIT? ---

If you don’t want to build a store from scratch and would rather buy a store already generating profits, if you are good with PLAs and/or Pinterest (or at least interested in learning them), if you have money to invest in advertising, then you are most likely a good fit !!

Why should someone buy this store?

If you are looking to get a proven, profitable store with a 2+ year track record with a moderate success level, look no further! It's been making fairly consistent sales over the last 8 months with still very little to no content marketing, social media or e-mail marketing going on. This store should be particularly in your interest if you have a passion for the health and beauty niche or if you are a specialist in the field yourself. The little amount of work the store requires can easily be outsourced to a VA.

How can the future owner improve the business?

• Add more brands & products • Grow social media profiles • More content marketing to attract more organic traffic: I have a few written that need to be edited and can then be published • Proper e-mail marketing campaigns

What work have you put into the store?

• Product listing • Website Branding • Basic Social Media • Solid Google Shopping Campaigns with a 3 level campaign structure to be able to bid differently on generic, branded or product search queries. • Blog Posts • Basic E-mail marketing

This business was founded: over 2 years ago
Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. revenue /month
    $3,883
    Verified
  • Avg. sessions /month1,361Verified
  • Avg. profit /month
    $809
  • Profit Margin12%
  • Avg. sales /month5

Other details about profit: Exchange calculates our average monthly revenue without the draft orders we made in the beginning where we often handled payment through PayPal to avoid having to pay Shopify transaction fees since I am not a US citizen and wasn't able to get Shopify payments for the first 9 months. I can provide screenshots from the Paypal payments received. I've uploaded them here already but since this is a private listing you aren't able to see them. Actual average revenue is $4,726.23 over the total life-time of the store and $6,461.59 over the last 12 months. The total revenue number is different because shopify sees those paypal payments as not verifiable, so instead of $107,832 it is actually $122,882.09. I can provide screenshots or screenshare from the Paypal account to verify. I paid a total of $481.74 in shopify transaction fees since I wasn't allowed to use Shopify payments for most of 2017.

Total revenue
  • $120,366
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 42,216Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $23
      /month
    • Employees
      $250
      /month
    • Domain
      $12
      /year
    • Phone
      $4
      /month
    • Google Shopping + Facebook Remarketing
      $255
      /month
    • Software
      $0
      /month
    • Other
      $0
      /month

    Sale Includes

    • Physical inventoryNot Included
    • Logo and branding assets• Logos in different sizes for different social media platforms. • Also included will be resized icons for Shoptimized theme • Custom made Youtube video to promote the brand
    • Personal support after saleI will provide skype calls & chat or email support for 30 days.
    • Domain
    • Product photosNot Included
    • Social media
      Total followers120subscribers
    • Suppliers
    • Mailing list
      265subscribers

    Seller‘s Advice

    How to grow this business

    • Add more brands & products • Grow social media profiles • More content marketing to attract more organic traffic: I have a few written that need to be edited and can then be published • Proper e-mail marketing campaigns

    Skills to have

    Customer support skills help.

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    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.