All prices in USD
  • Avg. revenue /month
    $6,606
  • Avg. sessions /month2,648
  • Avg. profit /month
    $1,560
  • Inventory value
    $13,000

Business Story

Why this business was started

I wanted to bring my favorite cosmetics brand from my country to Cyprus and after to other EU countries and to try my power in online business. I saw a good niche with a high quality but low-average price range and the growing demand from different audiences.

The reason of selling this business

I'm a bit tired of doing this business and I stuck in tries to grow it. We tried to open an offline store but we failed with it because of the Covid-19 and now I'd love to cover my (personal) loans I took for this opportunity.

What's involved in running this business

Your time only. We have the business processes like orders fulfillment, ordering from suppliers, and running advertising campaigns in Social, maintaining our social pages on Facebook (11k) and Instagram (3k). We developed unique and very efficient smart fulfilment and procurement Google Sheet, fully synced with Shopify and automated reporting which help me to do many routing things with one left hand :-)

This business was founded: almost 3 years ago
Time to run this business: approximately 60 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,606
    Verified
  • Avg. sessions /month2,648Verified
  • Avg. profit /month
    $1,560
  • Inventory value
    $13,000
  • Profit Margin23%
  • Avg. sales /month200
Other details about profit: There is nothing to add because all our sales are in Shopify. Most of the payments are made via Cash on Delivery with a very low transaction costs. Also we have integrated PayPal and Stripe.
Total revenue
  • $231,212
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 92,703Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Retail space rental
      $360
      /month
    • Employees
      $1,600
      /month
    • Domain
      $40
      /year
    • Several apps
      $220
      /month
    • Taxes, banking, accountancy, etc.
      $1,600
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      We have all the agreements with our supplier which can be transferred to you.
    • Personal support after sale

      I can show and explain how do we sell on Facebook, because this is our main sales channel. Also I will support for 2-3 months after business sale with the supplier and logistics issues.
    • Domain

    • Product photos

      Together with the shop
    • Social media

      Total followers14,500subscribers
    • Suppliers

      From August we stopped all the ads activity to see our organic performance and at the same time think about better new approaches for the customer acquisition.
    • Mailing List

      460subscribers

    Seller‘s Advice

    How to grow this business

    Before that I should say that our sales model is pretty unique. We generate around 80% of sales from our Facebook page WITHOUT VISITING OUR WEBSITE, just through the chats, and only the rest 20% are coming from the website and Amazon.

    So I see several points of growth where we don't have enough expertise and resources: 1. Increase website conversions and grow the sales, there is a huge potential of growth if you will be able to do Facebook and Google Ads with a positive ROI. 2. Add more suppliers and products, grow the sales share from the US and CA and other EU countries.

    Also, we feel a huge demand coming from APAC, but it's difficult to export cosmetics there.

    Skills to have

    NO! I would be more than happy to teach everything I know and see some time later that this business is growing and in a good hands.

    Share

    AL
    Alina L.Current store owner
    Hi! My name is Alina, I'm from Belarus but for the last 5 years I live in Cyprus. I had a great experience in customer success positions as an employee and 4 years ago I decided to launch my first online store with my favorite cosmetics brand because I found out that it has a great chances in EU and US markets and still unknown there.

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