- Avg. revenue /month$3,064
- Avg. sessions /month7,058
- Avg. profit /month$100
- Inventory value$17,500
Why this business was started
We were approached by the previous owner, ClickStop Inc., as they had decided Belly Bling was not a fit for their broader eCommerce business model. In reviewing the financials and reaching an agreement on terms, we felt confident that Belly Bling was a viable entrance to an eCommerce business that could also supplement our income. We still believe our rationale in buying the business to be true, we simply did not fully contemplate the demands of full time jobs and active children which did not allow us to focus on the business as much as needed.
The reason of selling this business
The current owners have both held full-time jobs outside of Belly Bling since taking on ownership in late 2014. Coupled with the time constraints of raising a young family, the Steele’s have simply not been able to commit the time needed to make Belly Bling the company it could be.
This company has a ton of upside potential, it just needs focus and commitment to build it back to the sales success is saw in its early years of operation. This is a business opportunity with large upside potential for the right owner. Sales in the five years prior to our ownership(2010-2014) ranged from $300-$435k annually, with owner’s discretionary income of $150k+.
What's involved in running this business
The current owners run Belly Bling almost exclusively with just themselves as the staff. We have various individuals identified and trained to support the business when the owners are out of town, but that need has been minimal.
Belly Bling staff fulfill orders, handle customer service, social media and advertising campaigns, and drop off packages at the post office each day. One owner spends about 5-8 hours a week placing inventory orders, updating products on the Shopify platform, and handling light accounting responsibilities. Incoming phone calls are in the single digits each week and emails are minimal as well. This business can be run with a very small staff.
Traffic and Performance
- Avg. revenue /month$3,064Verified
- Avg. sessions /month7,058Verified
- Avg. profit /month$100
- Inventory value$17,500
- Profit Margin3%
- Avg. sales /month185
- Shopify plan
- Inventory warehouse
- Apps through Shopify, Mailchimp, Stamps.com, Website hosting, Grasshopper/phone, Shipworks, Payflow/Paypal
- Google, Facebook/Instagram
- Office supplies (paper, labels, envelopes. toner)
Logo and branding assetsAll brand assets and images, logos, advertising graphics, wholesale accounts, social media accounts, etc. will be included in the sale. The transfer details will be worked out as a part of the sale per direction from the new buyers on what avenue works best to receive the information.
Personal support after saleCurrent owner will support up to 15 hours of training of new buyer on the Shopify operating system. The duration of the 15 hours will be available over the first 3 months of ownership transfer as questions arise.
Product photosCurrent owner has all product photos as provided by various vendors where products were purchased. All photos will be shared with new buyer per direction given as to how to best transfer the information.
SuppliersAll supplier relationships, their key contacts, and primary products from each vendor will be provided to the new owner at the time of purchase. All wholesalers are very easy to work with and use websites to sell their products. All are located within the US.
How to grow this business
Focus on the 3 key areas: 1) Search Engine Optimization(SEO): The greatest amount of focus to improve the financial results of Belly Bling is SEO. If the new owner has this skill set and knowledge that is a great, but this is also a service that can be contracted for through many SEO providers. 2) Social media/email marketing: We currently have 32.5k Facebook followers, 2.5k Instagram followers and 19k email subscribers. There is much more that could be done from a marketing perspective across these avenues than what we have had time to focus on. Daily, weekly, and monthly campaigns are a relatively inexpensive and under utilized marketing path for Belly Bling. The customer base for Belly Bling's products are social media users. 3) Product offerings: Throughout the history of Belly Bling, owners have added and removed products from their offerings to stay aligned with the demand interests of our customers. That said, there is always opportunity for product additions that span beyond belly button rings. Ear gauges, additional nose ring and tongue ring options, nipple rings, etc. are just a few avenues in the body jewelry family that could be further leveraged for growth opportunity on the website. These items are all available through the current wholesale suppliers.
Skills to have
Skills to have, learn, or find support partners for: 1) Search Engine Optimization(SEO): A key component to being found as an eCommerce business is fine tuning your search engine results. This is a skill that a future owner can either have or learn and there are also many companies out there that will own this on your behalf. 2) Social media/marketing/email campaigns: Getting your product out in front of as many potential buyers as possible is important and the use of social media platforms and direct mail campaigns are important avenues to utilize. Like SEO, this is a skill that can be learned or outsourced once you find the right partnerships. 3) Software/system navigation and maintenance: You do not need to be a highly technical person to run and operate this business but you will need to be able to navigate various platforms that make up the back-end of the company. Shopify and Quickbooks are two key systems that we rely on which are not overly complex but do require daily/weekly interaction to keep maintained.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.