The Best Of Superhero store started to provide latest and trendy superhero themed products straight from the manufacturers to the people. There is always another Marvel or DC Movie coming up, and the audience is not just customers - they are loyal fans who love superhero themed mobile cases, clothing, accessories, costumes and so on. We have successfully been running the store for 9 months now.
We do not manufacture the products. Our products are sourced from manufacturers in China and shipped worldwide. There are great profit margins to be made and a massive audience of millions of superhero fans worldwide. The superhero niche is highly flexible and forever renewed with frequent new movies and lots of content coming up almost every day.
Financials and traffic
Average overall profit margin
Average number of sales/month
Total revenue for last 12 months
Total traffic for last 12 months
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We mainly spend on Facebook ads and on our Email Marketing via rare.io.
Over the months, we have gathered 2800+ customers who have purchased from us and about 10,000 Facebook Messenger leads of Superhero Fans to whom we can send Messenger promos that get a very high response rate almost immediately, every time. Through giveaways and promos, we have built a good and loyal audience. The superhero market is huge and has a lot of potential of growth and expansion.
How can the future owner improve the business?
We get a lot of organic traffic from superhero related terms. You can focus on SEO and Adwords to get more targeted customers. The Remarketing value of established customers in itself is $84,000. Keeping the buyers in the loop maximises the return on each acquired customer. Facebook Messenger leads associated with our facebook page could be tapped better and more frequently. There are multiple Instagram Influencers in the superhero niche who partner with us as affiliates.
Over the period of time, we have built affiliates who promote our superhero products on their profiles. The referral system can be improved and expanded upon.
We use Oberlo app to process orders and shipments.
What work have you put into the store?
We have put time into researching products and creating marketing material and a good social presence. We have done major and minor tweaks and app integrations that help with conversion rates with the superhero audience. Our social presence and giveaways have made an engaged audience on Facebook and Instagram. Email campaigns and Instagram Influencer shoutouts bring a lot of endorsements. We have done content marketing and gotten a good reputation for the website on google.
How many hours does it take to run this business per week?
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