Bhoem is an Australian online store with a focus on bohochic fashion and accessories. I started Bhoem in 2015 following a personal low in my life where I felt the need to do something for myself and follow a passion that I always loved and that was fashion. Without too much money to start up I decided online was the way to go and I started trawling through Facebook and saw a label that I liked and have previously bought clothes from and I instantly messaged them to see if they would be my first wholesaler and low and behold the rest is history! The word Bhoem derives from my Greek background, both my parents are greek and it is a tribute to them, the word Bhoem means bohemian in greek! At the time I was working full-time as an Administration Manager and was managing Bhoem on the side, working it in the evenings and on the weekends. Since those early days Bhoem has blossomed and I have some very loyal customers and I am very proud to have some very well known Australian and International brands, including Auguste (not currently stocking them but am still on their books so you can pick this up at any time, Kivari, Raga, For Love and Lemons, Arnhem, etc). I am hoping these stockist relationships will continue with the sale of my store.
Financials and traffic
As the below graphs show due to my "neglect" of my online business this has shown in a decrease in sales and I believe this can greatly be increased again, and thus the low profit margins reports above. In the year prior to this 6 months I was averaging over 100 orders a month, and don't forgot I was still working full-time and running Bhoem as a side business, let alone someone running it as a full-time business.
Average overall profit margin
Average number of sales/month
Value of inventory
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
With regards to advertising costs this is dependant on you, I have tended to spend quite a bit on advertising because i have used paid advertising as I haven't had the time to hone down onto targeting audiences, etc. With time and commitment I believe advertising spend can be greatly brought down, this was something I wanted to do but didn't have the time to spend on. Most of my Facebook posts would be paid advertising of between $3-5 per post, and I usually had an ongoing post of $10 per day going. As I said I believe this can be done better.
(ie. Mailchimp, apps)
(ie. Adwords, Facebook ads, etc.)
My inventory is a moving beast due to incoming and outgoing stock and a final reconciliation will be done upon sale, but would not be below $10K
**Please note I have added $10,000US to the sale price of my business for the inventory, should the value be more, you will not pay more!
With the purchase of Bhoem you will acquire the full package, social media profiles (Facebook 20K followers, Instagram 12.5K followers), Mailing List, Website URLS, the whole package! I also own the url bhoem.com for any international purchasers.
How can the future owner improve the business?
Over the last 6 months or so I have had a promotion at work to Retail Manager and have found I have been very time poor to devote to my online store and thus I have made the difficult decision to put it on the market. I must be honest as a result of me being time poor and not devoting as much time to promotion, etc sales have declined and this is the monthly profit that is reflected in the current status on the sale page, and thus I believe it needs a new owner who has the time and passion to devote to it to return it to it's hey days. Bhoem has a return customer base of approximately 35% and is the top 3% of Shopify Stores who launched on the same day. Bhoem needs daily or more social media posts and regular email posts to keep it out there and in the minds of customers, something I have been sadly lacking lately.
What work have you put into the store?
I have in the past worked hard at promoting Bhoem on social media, I have sponsored posts on Facebook and regularly post on Instagram. I try about every 1-2 months to send an email, but I know this should be more regular.
How many hours does it take to run this business per week?