All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month137
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I started this business in 2017 when I noticed IG companies popping up all over the place in the state of Michigan. Most of them were selling t-shirts, and stickers and reposting outdoor photography in Michigan. I have really only been advertising in Michigan, but that was preference- the company could be a hit anywhere.

The reason of selling this business

I have started a new Service based business that does not require me to manage inventory. As a Consultant I have begun traveling and I cannot ship product from the road.

What's involved in running this business

Filling oders, shipping orders, and re-ordering inventory. I can connect you with my manufacturer, and would be happy to consult you on your first replenishment.

This business was founded: about 2 years ago
Time to run this business: approximately 1 hour per week


General description

Big Turnip Out-of-Doors Co has much potential for an individual with outdoor knowledge and advertising expertise. Camping hammocks are still a popular niche in the outdoor market, and a motivated individual would want to begin selling bug nets, tarps, and other hammock camping related necessities. A motivated buyer will also want to continue the blog, and release more videos on how to use a hammock.

Why should someone buy this store?

Excellent opportunity to connect with the outdoor community, as well as an opportunity to learn marketing, advertising, sourcing, and supply chain management.

How can the future owner improve the business?

Future owners will want to include a live-chat feature and include a FAQ. (I can help with the FAQ)

What work have you put into the store?

Log designs, Web layout, blog, sections, etc. The store also has a basic contact form and the blog has 5 articles.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month137Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin50%
  • Avg. sales /month2
Other details about profit: Profit margins are a bit skewed as I did have more store shut down during various periods throughout it's existence. As stated before my job suddenly began requiring travel and I was not able to ship product.
Total revenue
  • $662
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 3,565Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Zip filei includes all logos, variations, and ownership transfer document
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Zip file.
    • Social media

      Total followers1,350subscribers
    • Suppliers

      Not Included
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    Introduce new colored hammocks, grow the IG, and utilize video advertisement which is doing very well right now.

    Skills to have

    You should be able to negotiate with Chinese manufactures and have the ability to use sites such as Alibaba. Ideally you would have Instagram knowledge, and understand how to run promotions, and create engaging content


    Kyle D.Current store owner
    30 year old Male from Detroit Michigan. Supply Chain Consultant by day, and hammock seller by night. Big Turnip Co imports custom hammocks from overseas and ships them nation wide. We enjoy 1,300 IG followers, and are very active. Our logo is a play on "Turnip Rock" which is a tourist destination in the thumb (Port Huron) of Michigan.


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