All prices in USD
  • Avg. revenue /month
    $20,167
  • Avg. sessions /month10,115
  • Avg. profit /month
    $2,000

Business Story

Why this business was started

I created this brand because it was about me. I’m a black male and I have two young boys. I’m a father. In my experience, there is a negative stereotype about black fathers. I’m not saying that everyone thinks this way, but there is a negative narrative.

The media and other social views suggest that black fathers are absent, that we are not present in our children’s lives. I find that to be far from the truth. I’m a black father, I have several friends and acquaintances who are black fathers, and I see them being very involved in their children’s lives. I want to tell a different story.

I created ‘Black Fathers Exist’ because it was something I deeply cared about. I knew that other black men, black fathers, would feel the same exact way. And it has definitely been confirmed through how the business has grown.

The reason of selling this business

I am a creator and I have built a solid business. I have new brands I would like to create and build over the next year. I am not a person that enjoys the process of scaling a business. I have proven out the idea, and now I want to build something new.

What's involved in running this business

-Creating new designs -Running Facebook & Instagram Ads -Customer service -Coming up with fresh ideas -Curating or creating content for social media

This business was founded: over 1 year ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $20,167
    Verified
  • Avg. sessions /month10,115Verified
  • Avg. profit /month
    $2,000
  • Profit Margin10%
  • Avg. sales /month300
Other details about profit: These are estimated profit figures. They are conservative and we can go further in depth if we ever meet a serious buyer.
Total revenue
  • $363,007
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 182,082Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $150
      /month
    • Domain
      $20
      /year
    • Email & Apps
      $600
      /month
    • Facebook, Instagram, Google
      $5,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      The logos, t-shirt designs, social media graphics, etc will be included.
    • Personal support after sale

      I will provide support for 1 month after the sale. This will include training on social media marketing, managing the store, customer support tips, etc.
    • Domain

    • Product photos

      All the product photos will be transferred. All of these photos are already attached to the store.
    • Social media

      Total followers22,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      9,000subscribers

    Seller‘s Advice

    How to grow this business

    There is still a lot of opportunity to grow the brand with Facebook Ads and Instagram ads. So many designs and products can be created and sold to our current customer base, along with acquiring new customers.

    Also, there is a lot of opportunity to work with influencers and celebrities. We have tons of social proof to show how people are already bought into the mission of the brand. This will draw in people of influence for potential partnerships.

    Skills to have

    It would be great if the owner had an understanding of eCommerce and digital marketing (Facebook Ads, Instagram Ads, Google Ads, etc.)

    This is a very easy brand to advertise for in an unsaturated market. A new owner should understand these online principles or hire someone who does.

    Share

    CS
    Charles S.Current store owner
    Hi, I'm Charles Smith, and in June 2019 I generated $242,479.59 in online T-Shirt Sales within 30 days. My brand was created to shine a positive light on Black Fatherhood and break the negative stereotypes that state that Black Fathers are absent in the family. This brand is more than just a t-shirt collection, but a movement that uplifts black fatherhood. My store was featured on the [REDACTED] blog as one of the top performing brands on their platform. The featured article can be viewed here: [REDACTED]

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