All prices in USD
  • Avg. revenue /month
    $978
  • Avg. sessions /month7,960
  • Avg. profit /month
    $1,000
  • Inventory value
    $50,000

Business Story

Why this business was started

I had always wanted to start my own fashion brand. Blank & Blue was created as a bridge between high-end luxury, streetwear and low-end fast fashion. It's a brand inspired by travel, inclusive of all and offered at an attainable price point. I've had a decade of experience working in the fashion and social media industry so when I saw an opportunity to launch a brand in this space, I had to take it. Each piece in the collection was thoughtfully designed by me. They are unique, branded and not sold anywhere else.

The reason of selling this business

Launching Blank & Blue has been an incredible experience from the beginning. However, I currently run another business as well, so I am unable to dedicate the time and energy to Blank & Blue that it needs to continue growing. I would love to sell this business to someone who can see the potential of the brand and take it to the next level.

What's involved in running this business

The daily tasks of running this business are checking and fulfilling orders, shipping (if a sale includes sunglasses or jewelry), approving orders (T-shirts and Hoodies), posting and engaging on instagram, and maintaining facebook ads.

Every so often, new designs can be introduced and new facebook ad campaigns can be launched. Social media influencer outreach is also something that I've done from the start of the brand, which has led to many successful partnerships.

This business was founded: over 2 years ago
Time to run this business: approximately 25 hours per week

Traffic and Performance

  • Avg. revenue /month
    $978
    Verified
  • Avg. sessions /month7,960Verified
  • Avg. profit /month
    $1,000
  • Inventory value
    $50,000
  • Profit Margin35%
  • Avg. sales /month50
Other details about profit: All profit is currently being reinvested back into marketing the brand.
Total revenue
  • $29,342
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 238,817Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $71
      /month
    • Domain
      $11
      /year
    • Shopify Apps
      $30
      /month
    • Facebook
      $1,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All imagery, logo and branding files will be transferred digitally via wetransfer.
    • Personal support after sale

      I would be happy to consult and support the new owner of Blank & Blue. The time and scope of training and explanation is negotiable.
    • Domain

    • Product photos

      All product photos will be transferred digitally via wetransfer.
    • Social media

      Total followers40,000subscribers
    • Suppliers

    • Mailing List

      857subscribers

    Seller‘s Advice

    How to grow this business

    If I were not selling this business, I would invest more money in Facebook Ads.

    I would also continue developing the product line to include more designs and products. Drop-shipped products would also be introduced to increase inventory.

    If budget allowed, I would also hire an external marketing agency to create and manage facebook advertising. Eventually, PR representation for the brand would also be a smart move.

    Skills to have

    The key skill at this point would be a working knowledge of Facebook Ads and the ability to create captivating images of the products to share on social media.

    Share

    AL
    Alexander L.Current store owner
    I'm an entrepreneur, blogger and social media influencer in the fashion and lifestyle space. I've been creating content for over 10 years, with previous experience in PR and editorial magazines, such as Details and T:The New York Times Style Magazine. I would love to continue running and growing this business, but unfortunately, I am unable to dedicate the time and energy that it requires. I hope someone with creative talents, skills and business acumen will see the potential in Blank & Blue to take it to the next level!

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