Blend Pill

I'm active in the fitness niche and needed a small blender to blend my protein shakes, that's how I came to the idea of branding my own high quality personal portable blender that is rechargeable and small enough to fit in every bag. I knew that there was, and still is, a big market for this niche and this product in particular. That's why I have built the brand "Blend Pill', which refers to the blender shape.

This brand has incredible potential. The product has been tested and has generated many sales through paid and organic traffic, it generates guaranteed sales with advertising. 15% of all sales come from organic Google searches.

I started the business in October and stopped all advertising in the beginning of December. This brand can easily be grown exponentially by working with influencers, paid advertising, SEO/SEA, expanding with new products, etc.. Scroll down to the section of "How would you grow the store over the next five years?" to see my strategies I planned to implement myself if I had the time.

I started the business in October and stopped advertising in the beginning of December. I have other private label brands that are doing higher revenue numbers than this brand, which require cash flow for the inventory and advertising. That's why I decided to sell this brand, to focus and grow my other brands that require a lot of time and money. This brand was also doing the lowest in revenue in the first 2 months compared to my other brands I have launched, that's why it's a logical step for me to sell this newest brand and focus on my more lucrative and revenue generating brands. It would be less productive for me to keep spending time on running this brand while I also need to run my other more-revenue-generating brands.

• Inventory and shipping: You can order inventory from my supplier, he will store it in his Shenzhen warehouse and ship the products when you receive an order.
• Fulfilling orders: You will have a shared excel file to put your orders and shipping information in, you send this to the supplier and he will fulfill the orders, he will send you the tracking numbers in this excel file.
• Shipping options: The products can be shipped worldwide and you can offer 2 shipping options: e-packet shipping (9-22 days) and DHL express shipping (3-6 days).
• Running social media ads and search engine ads. (You will receive the exact ad copy/creative/targeting that made me guaranteed daily sales)

I started the business in October and stopped advertising in the beginning of December.

The brand can easily be grown by working with influencers on Instagram and Youtube, I haven't done this yet with this brand so this is a great opportunity to multiply the revenue, profit and brand awareness.

The store can also easily be expanded by offering other branded blender models and accessories like power banks, shaker bottles, etc.. My supplier has multiple other blender models that you can fully brand yourself. You can also increase the unboxing experience of the product by creating your own customized packaging, something I had definitely planned for this brand. Customized packaging can easily be done by talking to my supplier.

For paid advertising, I have tested multiple platforms and found that Snapchat ads had an extremely good CPC (cost per click) at around $0.04 per click. These ads provided me with guaranteed daily sales. I will give you the exact ad image/copy/creative/targeting for the Snapchat and Facebook ads that were succesful for me. You can easily scale the business by expanding the advertising budget on profitable ads.

Even without spending any money on paid advertising, the website still generates sales through organic traffic from Google searches, because the website is SEO-optimized. Of course opting for paid advertising will accelerate the brand awareness and revenue to grow the brand faster.

This brand is an amazing investment and will easily and quickly grow to its fullest potential if you dedicate some time into it.

It's recommended, but not necessary, to have some experience in digital marketing to grow the brand through social media advertising, influencers and SEO/SEA.