Bleu Luxury

Bleu Luxury is clearly a profitable and market friendly online business. It was purchased as an already established drop ship company. It is a chic and trendy online boutique that can be maintained and grown online, from home , without large up front overheard cost. This boutique has an established email list of over 6,000 subscribers and sales are supplemented by social media marketing, which includes an Instagram account with 88k followers. The boutique is easily sustainable and up-and-running, ready for purchase. A trendy and stylish brand which is easy to market and make sales!

Although Bleu Luxury has more potential to grow and increase sales, consistent marketing has been a struggle while managing my other multiple online businesses and full time work.

Bleu Luxury is a smooth running online business. Orders are drop-shipped from China and processed online. An automated email or shipping confirmation can be completed through shopify. Inventory is easily added from dropship distributors whom provide item images and some details. Marketing options include weekly email campaigns which can be created from shopify apps. Trigger emails are automated through shopify. Daily or weekly social media posts aide in sales. Additional collaboration with social media influencers for advertising and product posts are coordinating as needed.

Bleu Luxury was recently reviewed by a marketing team and service for a number of months. This could be re-implemented for further outsourced marketing. Marketing options through Shopify have been used for most of the past sales. Consistent email campaigns, triggered email updates, more consistent Instagram campaigns and adroll ads could be utilized as a growth option. Future planning for a physical inventory is an option as products can easily be purchased at a wholesale price.

Bleu Luxury is easily run completely online without need for inventory. Basic understanding of Shopify is helpful. As a drop ship company regular updates of website product options should be considered. Therefore, some basic fashion trend knowledge is helpful. Creation of marketing sources such as email campaigns or social media marketing can be included as an option for additional support upon purchase. Otherwise, basic knowledge of online marketing using Shopify apps or Instagram and Facebook marketing would be helpful.