All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month16,777
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

Blue Rock Barn is a dropship home decor online retail business that we started in 2020 right before the Covid pandemic. It was not a great time to start a business, but who would’ve known that was coming! We weathered the storm well and consistently grew the business in 2020. My wife loves home decor and redecorating our home, so it seemed like a perfect fit for us. I was in law school at the time and needed a project to work on in my free time. We found that, while not a necessity, home decor is a space that is continuing to grow and that people will still buy things for their homes even when the rest of the world is shut down.

The reason of selling this business

We are selling because my wife and I recently moved, I finished graduate school, we are starting new careers, and hopefully, a family soon. Our lives are changing a lot and it’s time to focus on our next chapter. If anyone is interested in Blue Rock Barn but isn’t sure they’ll have enough time, all I can say is that I graduated from school while running the business on the side with my wife's help, who was working full time. That also goes to show you how much potential is there for this business. We have everything in place to succeed. All the business needs are someone willing to continue giving it some love.

The more important question is why are we selling it? Two reasons. One, as I mentioned before, we are too busy and have other things going on that we would like to put more of our energy into. Two, we ran into some cash flow issues the past couple of months. If you look at the numbers, you'll see 2020 was consistent growth. We took that and ran with it at the beginning of 2021. We ramped up our marketing efforts and saw a huge increase in sales, which was good because we proved that we could hit those numbers. However, most of our orders was with one supplier. Unfortunately, that supplier ran into staffing issues stemming from Covid. Instead of shipping products in 3-5 business days, it started taking two to three weeks. Customers were upset, we had to issue more refunds, and it hurt our cash flow.

At the same time that was happening, Facebook and Apple had their dispute. Since the changes with Apple, Facebook advertising has become more expensive. Fortunately for the next owner, we have an email list of a little more than 9k and more than 20k followers on Facebook and Instagram. There is enough there to grow organically. We started building more supplier relationships so we weren't so reliant on one supplier. Also, it didn't help that we had to pay a large tax bill and bought a home while all of this was going on. Any way, we want to be honest with the state of the business. It's not all bad. For an experience business person, there is a lot of opportunity here. The website is currently "shut down" as we make this transition. We took the hit of refunding outstanding orders so that the new owners could start fresh.

We are "discounting" our price of this business compared to the valuations primarily because we want to move on, and we would like to do so quickly. But, we also want to give the future owners a shot a succeeding. We have customers emailing us ready to place an order. Blue Rock Barn needs someone to get it going again. If you'd like to take a look at the website, let me know and I will share the password with you.

We are happy to answer any questions and share where we went wrong to help avoid those mistakes in the future.

What's involved in running this business

There’s a lot that goes into the business, but it isn’t as daunting as it may seem. We run marketing and advertising campaigns to attract new customers and market to returning customers. These platforms include Facebook, Google, Klaviyo, Criteo, Sharashale, Attentive, and more. Once a customer places an order, we place the customer order with one of our wholesalers. Currently, we work with three different wholesalers that help supply our products. Once the wholesaler has the order ready, we create a shipping label for them and send it to our point of contact. Finally, they ship the product, and we send a tracking number to our customers. The business is set up and ready to go. We have someone on our team that helps us with customer support emails and posting to social media. We get inventory reports from our wholesalers to help us keep the products up to date on the site. One of our wholesalers runs sales on different products, so we update our site to match that. Again, it seems like a lot, and I am probably missing some things, but we have a pretty well-oiled machine at this point.

This business was founded: over 1 year ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month16,777Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin6%
  • Avg. sales /month275
Other details about profit: We experienced some disruptions in April for a variety of reasons and had to pay a hefty tax bill. If it wasn't for that month, our net profit each month would be even higher. We also had expenses for equipment, such as laptops and things, that the business covered but we also benefit from. There's opportunity to grow this business and improve the overall profit margins. See the explanation above about our operations in 2021.
Total revenue
  • $292,347
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 285,213Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Employees
    • Domain
    • Email Marketing, bookkeeping
    • Facebook, Google, Shareasale, Attentive, etc.

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Sale will include all brand assets.
    • Personal support after sale

      We will not have a significant amount of time for support after the sale. With that said, we will do everything we can to provide a smooth transition and will be here to answer any questions along the way. We have everything in place and ready to go. Once you're set up with the suppliers, you shouldn't need much from us. That's the beauty of this business.
    • Domain

    • Product photos

      Sale will include all brand assets including product photos, etc.
    • Social media

      Total followers28,508subscribers
    • Suppliers

      We pass along all of our supplier relationships and contacts.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Blue Rock Barn is in a great situation for anyone looking to make it their own. First, we have everything in place and ready to go. We’ve been running ad campaigns across multiple platforms since day one while consistently growing a large email and SMS list. We also have relationships with four different wholesalers. You can merely continue what we’ve started and be successful. With that said, Blue Rock Barn has a lot of potential to grow! We started a very popular subscription box. And you can bring all of your inventory in-house instead of dropshipping and greatly improve shipping times helping to grow the business. There is so much opportunity whether someone is looking to take the next step or find a business that’s already set up and generating income.

    Skills to have

    It would be ideal if the new owner has some ecommerce or retail experience. It is not necessary but always helps. The new owner will likely maximize potential if they have experience growing retail businesses. Marketing experience will also be beneficial.


    Austin N.Current store owner
    Hi, my name is Austin and my wife and I own Blue Rock Barn. We have owned and operated Blue Rock Barn for about 18 months. It has been a wild, but fun ride! My wife and I recently moved and we are both starting new careers. Although Blue Rock Barn has brought us a lot of joy, we are ready for our next adventure and hope we can find Blue Rock Barn a home with someone who can give it the time, energy, and resources it needs.


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