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$75,000 USD

Boetti - The Worlds First 36mm Automatic Watch For Men

Appears in Fashion and apparel , Established stores, Inventory, Large Business, Highly Profitable businesses, Business and Franchises under $100,000

General description

"With a touch of Italian luxury and Swedish craftsmanship it's the most comfortable watch you'll ever have on your wrist…"

Founded in 2015, The Boetti Co launched its Kickstarter in April 2016 and quickly raised over $60,000 (+200% vs the goal) from almost 300 backers from around the world.

And as timepiece aficionado's, in our quest to find the perfect watch, we quickly realized that a small and thin 36mm automatic watch simply wasn't in the market. Not unless you were willing to wear a female timepiece, pay thousands of dollars for a vintage watch or settle for a cheap battery-driven Quartz.
The combination of high quality and reasonable price didn't exist - And that's what lead us onto the quest that would ultimately give birth to an idea that would travel to more than 30+ countries and 100+ cities overnight with the help of the most powerful, close-knit and supportive tech & design communities on the planet; Kickstarter.

Shortly thereafter, we launched our standalone web shop at [REDACTED] Since then, the web shop alone have done over $80,000 in sales alone, bringing the total revenue of the business to over $140,000. Sales are driven by email marketing, Facebook referral traffic from Kickstarter (still) and word of mouth.

When you acquire Boetti, you’ll get full access to 4,000+ email subscribers, hundreds of existing customers, Contact details to previous Kickstarter backers and the Facebook Page with over 12,000+ followers.

In addition to this, you’ll have access to the Kickstarter Account, giving you a unique opportunity to launch a second Kickstarter and have an opportunity to instantly recoup your investment (We’ll tell you exactly what product we have in mind and what we’d do differently this time around). The first Kickstarter project did $60,000 in revenue almost organically, and other companies have proven that Kickstarter can be a powerful sales and distribution channel for recurring projects.

If you’re starting a new business manufacturing can be a lot of trial and error (especially finding a good manufacturing partner), but you’ll have full access to our manufacturer contact details and product design specifications to save both time and money and not have to start from scratch.

In late 2017, we identified an opportunity to expand Boetti beyond watches to Laptop Sleeves, Wallets and Weekend Bags. The Laptop Sleeves and Wallets are available on the website (including a warehouse with products worth $60,000+), but no marketing efforts have been made. The weekend bag is in prototyping stage, and can be mass produced when you’re ready. You’ll have full access to our manufacturing partners and product design specifications for these new products.

The business is sold due to lack of time (due to other commitments) amongst its co-founders, but can easily be managed by a small team or even one person.

Financials and traffic

Very little work is done at the moment to drive marketing and sales for Boetti. These numbers represent an estimated average performance from previous periods and what we believe would be a likey scenario when getting the business up and running again.

Average profit/month

$15,000 USD

Average overall profit margin


Average number of sales/month


Value of inventory

$65,000 USD

Lifetime revenue

$80,404.00 USD

Lifetime traffic

34,866 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Facebook Advertising is currently 0... It's up to you how much you want to invest.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)


Inventory warehouse





There's a small inventory of watches, and large inventory or new products (sleeves, wallets).

Located in Stockholm

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media



Mailing list

5,000 subscribers

Social media followers

12,000 people

Q & A

Why should someone buy this store?

A unique opportunity to scale sales of an existing best-selling product in a rapid growing industry, up-sell customers with products from new categories and launch a new Kickstarter (A rare chance to potentially create a very fast return on your investment).

How can the future owner improve the business?

1.Increased frequency of communication with fans: Over 12,000+ followers on Facebook and 4,000 email subscribers have not heard from Boetti in a very long time, and increasing the frequency of communication with them will drive brand awareness, consideration and increase traffic and sales.

2.No PR (or influencer marketing) or SEO done to rank for small automatic wrist watches or build ambassador programs.

3.Launch a new Kickstarter to existing Kickstarter Community. This generated $60,000 in revenue in less than 30 days, and with an existing fan base (12,000 followers, 4,000 email addresses and hundreds of customers), it should be even easier the second time around.

4.Expand to new verticals (see description above), and up-sell existing customers to increase average order value.

What work have you put into the store?

Custom high-quality photography, design and story telling to build the brand.

$75,000 USD

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