All prices in USD
  • Avg. revenue /month
    $54,199
  • Avg. sessions /month38,857
  • Avg. profit /month
    $12,000
  • Inventory value
    $300

Business Story

Why this business was started

There is a huge demand for resistance bands and home workouts during Covid19 restrictions. The fitness industry is a huge market, and you can literally take this sort of business in any direction including other workout gear and active wear.

The reason of selling this business

I am no longer passionate about continuing the business, I wish to focus my time and energy on other businesses. As we had supplier issues and it hurt out reputation there would be time required to invest to repair the reputation and/or re brand for future sales.

What's involved in running this business

Managing staff, liasing with suppliers, monitoring of stock, socials, bookkeeping and advertising. We currently have a reliable supplier who works very closely with us and two VA's that run the customer service and digital marketing side of things. This store has done incredible numbers for no upselling/bundles or retargetting, there's huge potential for the future.

This business was founded: 6 months ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
    $54,199
    Verified
  • Avg. sessions /month38,857Verified
  • Avg. profit /month
    $12,000
  • Inventory value
    $300
  • Profit Margin19%
  • Avg. sales /month5,000
Other details about profit: The average is about half of what this store was making as we stopped advertising in June. This was because we had supplier issues and had to re-issue many orders. This has been fixed and almost has the green light to start selling again.
Total revenue
  • $325,196
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 233,145Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Inventory warehouse
      $5
      /month
    • Employees
      $1,000
      /month
    • Domain
      $30
      /year
    • Paid apps
      $800
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Everything on the website including all images, logo and psd's Social media accounts: Facebook, Pinterest and Instagram (Over 2000 followers)
    • Personal support after sale

      General questions and assistance for 2 weeks in the handover period. You are welcome to use the two VA's to continue via support channels Will support the transition into the google ads and facebook ads account. The Facebook pixel is highly optimised.
    • Domain

    • Product photos

      All psd's and special recommendations to our graphic designer who helps put together our product images. All files zipped and transferred to the buyer. Most assets can be found in the Shopify admin.
    • Social media

      Total followers2,000subscribers
    • Suppliers

      EcommOps - China fulfilment (We have developed a great relationship with these guys and they are easy to work with) Alibaba - Custom production, tested, good turnaround time and quality. Borderless360 - USA & UK warehousing
    • Mailing List

      12,000subscribers

    Seller‘s Advice

    How to grow this business

    We would recommend you continue to develop and push the affiliate program. We were contacted by many customers that were interested in promoting on social media when they received their bands. Introduce new products & attachments. Many customers were asking for individual bands, handles and attachments such as bars and ropes to attach to their bands to diversify their workout.

    Skills to have

    The future owner should have a decent amount of knowledge in drop shipping and digital marketing. Most apps and content has been set up. The website is fully optimised for load speeds, organic reach (SEO) + sales, blogs and more. Huge potential for email retargetting with our 12,000+ email list as we have done little email retargettting ourselves!

    CW
    Charles W.Current store owner
    35 year old Entrepreneur based in Australia. I've had success with various drop-shipping stores and dabble in some POD. I know what it takes to make a business successful and have had many profitable stores that have turned into E-commerce brands. The back end of my stores are thorough and well-structured.

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