All prices in USD
$18,000
  • Avg. revenue /month
    $151
  • Avg. sessions /month307
  • Avg. profit /month
    $43
  • Inventory value
    $8,500

Business Story

Why this business was started

I was inspired by childhood spending a lot of time at campgrounds and in the forest. I think children nowadays don't get enough play time and certainly don't spend enough time in nature.

My vision for the company was to give back to outdoors charities (rotating) that would help increase this mission, but also to create cool apparel for people who live in states that are less well known for their parks/natural beauty.

The reason of selling this business

I am focusing full time on another venture which means that Bowen Outdoors doesn't get the attention it deserves unfortunately.

What's involved in running this business

Creating quarterly/bi-annual new designs Marketing via Instagram and Facebook - this is all organic growth. The business does not need any use any paid marketing. Emailing past customers with coupon codes/new design announcements Looking for product expansion ideas

This business was founded: over 4 years ago
Time to run this business: approximately 2 hours per week

Traffic and Performance

  • Avg. revenue /month
    $151
    Verified
  • Avg. sessions /month307Verified
  • Avg. profit /month
    $43
  • Inventory value
    $8,500
  • Profit Margin28%
  • Avg. sales /month3
Other details about profit: Profit and orders are misleading currently because the brand was stagnant for most of the last year. We recently relaunched a new set of clothing and marketing and have received 9 orders and $756 in revenue over the last 6 months and previously when the business was active we were averaging over $400 per month in revenue.
Total revenue
  • $7,682
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 15,674Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $20
      /year
    • TaxJar
      $19
      /month
    • Photo Mockup
      $14
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logo, branding and all design will be transferred via google drive or dropbox in Adobe Illustrator files.
    • Personal support after sale

      I will personally make myself available for 3 months after the sale to answer questions via email, provide advice/consulting and even help with the shopify interface if needed.
    • Domain

    • Product photos

      All product photos will be shared via google drive/dropbox - including all current and historical photos.
    • Social media

      Total followers9,889subscribers
    • Suppliers

    • Mailing List

      805subscribers

    Seller‘s Advice

    How to grow this business

    1. Sales are directly correlated with marketing - specifically Instagram, where we have almost 9k followers and on Facebook. The most you post, the more sales come in.

    2. Expand the Midwest idea into different states, focusing on the most popular parks in states where outdoorsy people are underserved.

    3. Look for ways to implement more real photography in nature with people wearing the product. Consider sponsoring cleanups/etc.

    Share

    AB
    Alex B.Current store owner
    My name is Alex Bowen - I am the owner of Bowen Outdoors, which is an outdoor lifestyle apparel brand that was originally focused on Ohio, but then recently expanded to the entire Midwest region. I am working full time on another small business and so Bowen Outdoors hasn't gotten my full attention and I think there is a huge potential for someone who wants to grow this idea.

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