Brasen Grey focuses on on-trend straight and plus size clothing. We have prided ourselves in selling clothing designed for the fashion aware consumer ages 30+. Much of the clothing is worn in professional settings. We have found success in creating a loyal clientele that come back for more than one purchase and check back frequently to see what our current inventory contains. I originally started this online boutique as a side hustle to fulfill the part of me that loves fashion, jewelry and helping women find what makes them feel best. I have three boys and have just not been able to devote as much time to the boutique as it deserves. Despite me pausing the store and not marketing it, I continue to have views on my website and have been contacted by our followers asking when we will be back up and running.
Financials and traffic
I had been working on this boutique on a very part-time basis, but had to scale it back further because of health issues and family needs. We had very profitable months very early, but because of the change in time devoted to the boutique, I have seen these numbers go down. I actually had the website down for much of the months of May, June and July.
Average overall profit margin
Average number of sales/month
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(ie. Mailchimp, apps)
I do have inventory that I will sell for a discounted price if it makes sense to ship.
We found success fairly early on, and seem to have a niche in both the more professional boutique clothing along with plus size. Along with all of the store branding, social media, etc., I will help guide the buyer to the brands that we had the most success with along with market info, etc. Boutiques have a very unique online niche; the comment that I heard quite often was that my inventory and style was unique to what is available at many boutiques. I will work with the buyer for a period of six months to help guide inventory selection if desired.
How can the future owner improve the business?
Because of my schedule, we only photographed new clothing once a month. The biggest thing I would do different would be to have new releases put out weekly so there could be a better social media and newsletter drip schedule.
What work have you put into the store?
I created the branding, found wholesalers to work with and created a following of clients. I did this on a very part-time basis; I believe with someone putting in greater time, the possibility is unlimited.
How many hours does it take to run this business per week?