- Avg. revenue /month$21,792
- Avg. sessions /month13,267
- Avg. profit /month$6,078
Why this business was started
I understand site age is 7 months old, but please read everything below to understand the proper context and why this is a really high ROI investment.
I started this business in April 2021, but rebranded as Brave Nurses in May 2021. My drive was to build a quick cash flow business through dropshipping to put into my next venture (which is not ecom).
And that's the beauty of this business, it provides great cashflow with minimal work allowing you to live a great lifestyle and work from anywhere in the world.
Brave Nurse is a brand specialized in selling to nurses, we primarily sell compression socks as that is the most profitable product, but you can also sell nurse mugs, shirts, and other products specific to nurses.
The reason why we niched down to nurses is because the nursing market is extremely profitable and untapped at the same time (so there's very little competition but buckets of profits that can be made).
The nursing market has always been an appetizing consumer segment for businesses. Nurses have a strong sense of community, definable demographics, and well-paying jobs with strong employment security.
Few occupations are as deeply rooted in someone’s identity as nursing. Nurses often feel a personal mission to care for their community that makes their work an important part of how they see themselves.
Marketing to nurses with a gated, exclusive offer (our main offer is get 3 pairs for $39.99 where 1 pair costs $29.99 and converts like CRAZY) is a powerful way to honor their service and launch a meaningful brand relationship that grows into long-term loyalty.
Nurses are also a profitable market segment. There are approximately 4 million licensed nurses in the US, and in some states they earn more than $100,000 (so a lot of disposable income to spend).
All these factors make the nursing market extremely profitable and untapped at the same time so you can build a long-term sustainable brand producing consistent profits through building a loyal brand specific to Nurses.
The reason of selling this business
I have been planning to work on another project for over a year now (not ecommerce). The opportunity came up recently where I am able to go ahead with it. I learned years ago not to spread myself too thin on multiple projects. It might end up dragging both things down.
As much as I don't want to sell this store. It is making a ton of profit and I have spent countless hours optimizing everything. I think it is time to let the store go so I can focus on my next project. I want to ensure the next owner is successful so I am providing anything I can to help them.
What's involved in running this business
Running advertising campaigns on Facebook & Instagram (Testing new creatives or new ad copies) and writing email broadcasts.
All the day to day stuff like fulfilling orders, customer service emails, messages, comments, chargebacks, refunds, etc are all automated to our amazing V.A from the Phillipines.
Managing ads isn't time consuming, it takes less than 5 minutes a day to look at them and see either to increase budget or leave them be once you get everything set up.
If there is any issues with the order like a package got broken in transit, just let the supplier know. The are super responsive and answer 7 days a week. They will ship out a replacement the next day free of charge. The contacts of the supplier are included in the sale of the store as well.
Keep in mind I will be giving you the ad creatives and copy that worked for me (I've got a ton of winning variations and a plethora of content), I will also provide ad creatives for products that you could test out. The only thing you need to do is take it over and you will be on your way to making money right from the get go.
If you're considering buying this business, I HIGHLY recommend you do so before November 26th (which is black friday) as you can make a massive ROI on your investment during Black Friday/Cyber Monday, keep that momentum running into December, run holiday sales, then New Year Sales in January.
Traffic and Performance
- Avg. revenue /month$21,792Verified
- Avg. sessions /month13,267Verified
- Avg. profit /month$6,078
- Profit Margin22%
- Avg. sales /month841
- Shopify plan
- Shopify Apps + Klaviyo
Physical inventoryNot Included
Logo and branding assetsLogo and all branding assets would be transferred via Google drive
Personal support after saleI will provide 2 weeks of email support. You can contact me at all hours, I will answer once I see the email. It could be about anything. Got questions on an ad campaign? Send me a screenshot and I will troubleshoot it with you. I want to make sure you are set up to succeed.
Product photosTransferred through Google Drive.
SuppliersSupplier relationship over Skype will be sent to you and will inform them about you so they know who to look for.
How to grow this business
This store has a ton of potential to grow and develop into a brand. There's an 8-figure brand called figs (https://www.wearfigs.com/), which is also selling to the nursing market and they're making $10M+/year, this shows you the potential of what's possible.
In terms of running FB ads, I am including a step by step document on how I was able to do it so you could follow it and get similar if not better results. Since you are getting the FB pixel, you can run look a like audiences on day 1. It covers what I recommend doing on day 1 as well as how to test and multiple ways to scale ads.
The sale also includes the ad creative, copy, interests on how I scaled the store to this level. It also includes all the content (influencer, UGC, professional content, etc.) . Basically you get everything to help you succeed with this store from the start.
I would take advantage of email marketing to get customers that already purchased from the store to purchase again. It would cost you next to nothing to get them to purchase. These are customers that already trust the store since they already made a leap to purchase the first time. We have 7K+ emailable profiles with 20% of the people that come on to our store joining our email list thanks to our spin-to-wheel pop-up, 20%! The average email opt-in rate is only 1.5%. We're doing nearly 20% of our revenue through email with the small amount of emails we are sending so if you send more and continue to get more and more email subscribers with our 20% opt-in rate, you could be doing 50% of revenue through email alone!
I would recommend expanding to different platforms as well. To name a few you could start advertising on Google Adwords, TikTok, Pinterest, Snapchat, Youtube. We actually have a pixel installed for Google and TikTok so they have a pretty good amount of data. Also we have UGC content specific to TikTok so you can get into TikTok right away. I will also provide you with a full list of keywords and ad groups to get started on Google (this took hours to create).
Start running retargeting ads on Facebook. We haven't ran any retargeting ads, so if you start running retargeting, you can easily add 15-20% to your sales very profitably.
Start campaigns targeting only male nurses as we're only selling to female nurses right now. This will massively increase scale.
Amazon is MASSIVELY popular for nurse compression socks. This listing right here: https://amzn.to/2YpyHHD has nearly 50K reviews and if you check their reviews, the vast majority are nurses, meaning if you create a listing on Amazon specific to nurses, with nurse specific designs, all those sales will flock to you.
Expand offerings of new sock designs, new products like insoles, healthcare shoes, scrubs, nurse gifts, etc. and market to customers on all areas Email and Ads (I will provide a document on how to achieve this). Especially new compression sock designs as women love ordering more designs of the same apparel. Just check out the insane amount of designs offered on AliExpress (https://bit.ly/303d7cj) and our agent offers them for 10-20% cheap than AliExpress.
These are some of the many suggestions I have for the next owner, I have a document I will include that lays out the other suggestions I have to grow this store.
Skills to have
Understand the dropshipping model.
The rest I can teach you since I am offering tons of documents that would get you up to speed and allow you to get the results like I did (and probably better) and offering email support after sale.
I can make it beginner friendly as I will be providing documents and support to guide you through. I want to see you succeed with the store, after all I spent tons of time optimizing every aspect of the store. You will get support from me after the sale and everything to set you up to continue my success if not better than what I did.
This includes everything on the store (logo, domain, email list, optimized landing pages, settings of apps , content, icons, as seen on badge, etc.) as well as FB pixel access, FB page, ad creative and copy of working products. Step by step guide on what to do on day 1 for FB ads as well as how to test and scale products. Document on what I recommend to grow the business, product page formula I have used and optimized, and much, much more.
A ton of resources & support.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.