Brightn

We started this business because we saw a problem affecting many people around us. Due to the pandemic and masks being worn, anyone wearing glasses experiences fogging when their breath is channeled up through the top of the mask. We had already developed a product for another industry that had anti-fogging properties and saw an opportunity to help people out with a very frustrating problem for millions.

We are selling this business to focus on another business we began in August that is more time intensive. This would be a great business for anyone with expertise in Facebook advertising as well as advertising on other platforms.

We currently manufacture every bottle by hand to keep the margins down. Once the bottles are made we also fulfill our orders. We do all the in house marketing including video assets and Facebook advertising. This business can easily become passive if you choose so by finding a manufacture partner as well as a fulfillment center.

There is great growth potential with Brightn. Our sales have all been online direct to consumer with an average conversion rate of 5%. There is potential to take the brand to stores to have another revenue stream. Our margins allow for competitive pricing to distributors or big box retailers. We have received interest from CVS in carrying the products. Taking advantage of SEO, influencer marketing, and Google advertising are other big growth opportunities we haven't yet pursued.

A good background in marketing and digital advertising will prove to be beneficial with this product. The product sells itself through comparison videos showing the vast difference the product makes.