All prices in USD
  • Avg. revenue /month
    $8,195
  • Avg. sessions /month10,848
  • Avg. profit /month
    $1,500
  • Inventory value
    $2,000

Business Story

Why this business was started

I started BrowsPop because of my love for beauty products and for my knowledge that there was a gap in the market for at-home beauty gadgets. We started this business right before the global COVID lockdown hit, and we knew it was the prefect time to start this online store, as women would be able to maintain their beauty routines from the comfort of their own homes.

We wanted to completely revolutionize the way women beautify themselves. Salons are too expensive, and working women or new moms do not always have the time to make frequent trips to the salon with their hectic schedules. We decided that there had to be a better way for people to do their brows, give themselves a facial, and pamper their faces without having to spend a lot of money or go through the pain that comes with salon services, and to simply save time and do it themselves.

As the lockdown eases up, we found that customers are still interested in the Precision Brows Pen despite opening up of salons as they find the utility in the portability and the amount of time saved. In a survey sent out to our subscribers, woman have actually bought the product for males as well giving us an indication that there is another target group out there BrowsPop could sell to.

The reason of selling this business

I believe this is the right time to sell BrowsPop. Traction is building and there is interest. Whenever people hear about the product, they say "wow, that's so cool!" However, I do not have the knowledge to scale this business and believe someone else who has been doing e-commerce would give BrowsPop the direction it needs. I do not have the knowledge to further market the product through google ads, TikTok Ads, Pinterest, etc...I have always been interested in learning new skills and starting new projects. It is time for me to move on and learn more about the Metaverse and Crypto space. I am ready to start a new chapter in my life as I start to make a family with my first born to be due. I do not have the time to continue so I believe the right buyer will know how to scale this business and improve profitability, as we already have some great numbers.

What's involved in running this business

My personal tasks involve new strategies for growing this business, researching new marketing methods and managing my global team (customer service & logistics/fulfillment).

We generate the bulk of our traffic and revenue using Facebook and Instagram Ads. We maintain customer relations through our loyalty program, social media and email/SMS campaigns. We are constantly fine-tuning our funnel with retargeting ads and customized email flows through Klaviyo. We also do some influencer marketing, generate some great content through that, and we have a lot of fun just trying new things in this space!

Our team handles all the orders, customer service, and operations of the business. Everything is automated in the back-end. Your main focus will be in scaling the business and marketing.

This business was founded: about 2 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $8,195
    Verified
  • Avg. sessions /month10,848Verified
  • Avg. profit /month
    $1,500
  • Inventory value
    $2,000
  • Profit Margin15%
  • Avg. sales /month50
Other details about profit: A big portion of our marketing budget is spent on Facebook Ads, and our ROAS has been 3.5x at times, making our store extremely profitable. Due to the recent iOS changes, and volatility of the market with Covid-19, our ROAS has been a little lower. However, we have 2 years of data collected and a fully targeted audience, which will easily allow this store to reach its original numbers. We believe the right buyer will have experience and ways of trimming costs and increasing Average Order Value, as there is so much potential for increased profitability. We have not tried Google Ads, Search Ads, Tik Tok Ads, Pinterest ads yet.
Total revenue
  • $221,264
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 292,896Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $40
      /month
    • Domain
      $12
      /year
    • Klaviyo, Vitals, Proveway Uptrack, KartDiscount, shopify app subscriptions
      $50
      /month
    • Facebook Ads
      $9,000
      /month
    • Bookkeeper and customer service agents
      $200
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Dropbox. We also have a lot of content from photo shoots, influencers, and events. Everything will be transferred to you including all high-resolution photos and licensed purchased photos.
    • Personal support after sale

      We will be there with you during the transition phase for 14 days. If you require additional help/questions, I will be available to the new owner via Zoom conference calls for any questions until he/she feels comfortable enough to go on alone for a period up to 30 days after the sale. I want to make sure the transition is smooth for you and for my entire team. This includes introduction to the customer-service team and the logistics team. For the first 7 days, I will help the new owner fulfill orders and help with the customer service emails so the new owner will understand our work flow.
    • Domain

    • Product photos

      All images and videos are saved on our shared google drive which the new store owner will have access to.
    • Social media

      Total followers2,262subscribers
    • Suppliers

      I will connect you to our production facility as well as our warehouse manager. It's a massive facility with the ability to create tons of unique and customized products.
    • Mailing List

      14,255subscribers

    Seller‘s Advice

    How to grow this business

    BrowsPop's Precision Brows Pen is the flagship product. Customer's find the brows pen unique and a much higher quality than the competitors (we offer replaceable blades, a full metal body giving a luxurious feel, and waterproof). With a subscriber list of more than 10,000 emails, 3000 SMS subscribers, and over 9000 orders, we find that engaging with this existing community will boost revenue from repeat customers. For the next 5 years, there are many avenues of growth that can be a focus for the new owner. BrowsPop is currently only offered online and placing the product in retail stores would be the next frontier or wholesale distribution. The Brows Pop product could also be spun as a men's version used for ear hairs, nostril hairs, and unibrows! The marketing angles are endless! A focus on Tik Tok ads, Google Ads, Search Ads, and Pinterest ads would further boost revenue as these methods have not been tried nor tested yet.

    HJ
    Harsh J.Current store owner

    Tags

    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.