All prices in USD
  • Avg. revenue /month
    $11,702
  • Avg. sessions /month3,300
  • Avg. profit /month
    $4,000
  • Inventory value
    $2,500

Business Story

Why this business was started

I started this business when my oldest child was a baby. I saw the need for little kids clothing that would stand out from the typical big box stores, be excellent quality and withstand dirty, messy kiddos, all without breaking the bank. I created a unique business model that took off like wildfire.

The reason of selling this business

I am at a point where I need to either hire outside help, or invest more and more time to keep up with the growing demand. My first priority is my children, and the time spent with them while they are young cannot be replaced. This business has been a passion of mine, but I'm ready to pass it on to someone else that will pour their heart and soul into it like I have and keep it growing.

What's involved in running this business

Social media activity and involvement is crucial to this business. Creating true lasting relationships with customers make them feel like family and keep them coming back. We have a new release almost weekly, but fulfill orders daily to keep up with the demand. We continually poll customers to see what they're wanting for the season and we run pre orders so that customers can order exactly what they want without the risk of items selling out quickly. We are in constant communication with our manufacturer about orders in production and stay transparent with our customers. We have grown organically with spending almost no money on advertising. Everything I sell is designed by me. I create the styles, colors, sizing and patterns.

This business was founded: over 3 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $11,702
    Verified
  • Avg. sessions /month3,300Verified
  • Avg. profit /month
    $4,000
  • Inventory value
    $2,500
  • Profit Margin30%
  • Avg. sales /month300
Other details about profit: I am an online only retailer and only use shopify to process orders. Please note I had a baby in March, so I took the months of March & April off. I pay little to no money for advertising. I have grown my business organically through word of mouth, letting the quality and design of the product speak for itself.
Total revenue
  • $503,194
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 141,937Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $2
      /month
    • Domain
      $14
      /year
    • Mailchimp, textedly
      $70
      /month
    • I give discounts to the people that advertise my products in exchange for photos.
      $100
      /month
    • Apps, Photoshop
      $39
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      I have an entire branding package from my graphic designer and all rights will be transferred.
    • Personal support after sale

      I'm committed to providing support with designing and consulting new styles/colors for the upcoming seasons. I'll provide help with scheduling and graphic design contacts, my ideas and thoughts on how to expand and grow. Support will be via email for up to 6 months.
    • Domain

    • Product photos

      Product photos will only be transferred if they do not show the face of the child. Photos may be cropped to show product details and remove children's faces before the transfer of the website.
    • Social media

      Total followers20,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      5,000subscribers

    Seller‘s Advice

    How to grow this business

    I would hire an outside advertising firm. I would look into opening up to wholesale accounts along with retail.

    Skills to have

    Knowing what moms are looking for to keep their kids comfortable and fashionable without breaking the bank. Knowing how to time orders with the seasons and continue to be creative with styles and designs.

    Share

    SP
    Sara P.Current store owner
    I am a stay at home mom to 3 precious girls and built a successful children's boutique all at the same time. We've created a recognized and well known brand in the children's small shop world. We have consistently grown year after year, have a steady and loyal following, and it's now at a point that I can confidently sell and allow someone else to have their very own thriving business. We have a loyal customer base that is constantly expanding.

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