I started this business when my oldest child was a baby. I saw the need for little kids clothing that would stand out from the typical big box stores, be excellent quality and withstand dirty, messy kiddos, all without breaking the bank. I created a unique business model that took off like wildfire.
The reason of selling this business
I am at a point where I need to either hire outside help, or invest more and more time to keep up with the growing demand. My first priority is my children, and the time spent with them while they are young cannot be replaced. This business has been a passion of mine, but I'm ready to pass it on to someone else that will pour their heart and soul into it like I have and keep it growing.
What's involved in running this business
Social media activity and involvement is crucial to this business. Creating true lasting relationships with customers make them feel like family and keep them coming back. We have a new release almost weekly, but fulfill orders daily to keep up with the demand. We continually poll customers to see what they're wanting for the season and we run pre orders so that customers can order exactly what they want without the risk of items selling out quickly. We are in constant communication with our manufacturer about orders in production and stay transparent with our customers. We have grown organically with spending almost no money on advertising. Everything I sell is designed by me. I create the styles, colors, sizing and patterns.
This business was founded:over 3 years ago
Time to run this business:approximately 20 hours per week
Traffic and Performance
Avg. revenue /month
$11,702
Verified
Avg. sessions /month3,300Verified
Avg. profit /month
$6,000
Profit Margin50%
Avg. sales /month300
Other details about profit:I am an online only retailer and only use shopify to process orders. Please note I had a baby in March, so I took the months of March & April off. I pay little to no money for advertising. I have grown my business organically through word of mouth, letting the quality and design of the product speak for itself.
Total revenue
$503,194
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
141,937Visits
Traffic data comes directly from Shopify and cannot be edited by the seller
Expenses
Shopify plan
$79
/month
Employees
$2
/month
Domain
$14
/year
Mailchimp, textedly
$70
/month
I give discounts to the people that advertise my products in exchange for photos.
$100
/month
Apps, Photoshop
$39
/month
Sale Includes
Physical inventory
Not Included
Logo and branding assets
I have an entire branding package from my graphic designer and all rights will be transferred.
Personal support after sale
I'm committed to providing support with designing and consulting new styles/colors for the upcoming seasons. I'll provide help with scheduling and graphic design contacts, my ideas and thoughts on how to expand and grow. Support will be via email for up to 3 months.
Domain
Product photos
Product photos will only be transferred if they do not show the face of the child. Photos may be cropped to show product details and remove children's faces before the transfer of the website.
Social media
Suppliers
Not Included
Mailing List
5,000subscribers
Seller‘s Advice
How to grow this business
I would hire an outside advertising firm. I would look into opening up to wholesale accounts along with retail.
Skills to have
Knowing what moms are looking for to keep their kids comfortable and fashionable without breaking the bank. Knowing how to time orders with the seasons and continue to be creative with styles and designs.
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Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
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Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.
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