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  • Avg. Revenue /month
  • Avg. Sessions /month11,861
  • Avg. Profit /month
Business Story

Why this business was started

This is a store selling wine accessories, wine-themed apparel and jewelry. It has been created and is owned by a single person (me). I have worked in the wine industry for many years and know wine consumers well. It all started with a simple idea of a product which no one was selling yet. After talking to a supplier who was able to produce it with a large profit margin, I tested the product's acceptance by opening this Shopify store. That specific product (a jewelry item) quickly took off and after a few months the store had already sold over 20K units. In the meantime, it has made a name for itself and sold many other wine-themed items such as shirts, necklaces, earrings, bottle openers, etc. It is a combination of dropshipping and Print On Demand store, but can easily be adapted to a brick-and-mortar store, if needed.

The reason of selling this business

I am selling this store because I have other Shopify stores that I need to focus on and I just don't have the time to dedicate my full attention to all of them. I started growing this store in July 2017 from scratch and it did over 300K in sales last year, with a conversion rate of close to 8% (see screenshot). This year sales are lower because in the meantime I tapped into other markets and created other stores to serve those markets. However, the wine niche has definitely great potential. As an example, you can take a look at the two images showing a snapshot of a Facebook ad campaign I ran for two different winning products - one is the jewelry item mentioned above, the other an apparel item. Those two products alone generated well over $100K in net profit. When you buy this store you are also getting: 1. A super-engaged Facebook community of 12K people with which you'll be able to test new product acceptance for FREE before you decide to launch it. 2. The opportunity to work with the designer who created many best-selling shirt designs you can find in the store (if you wish to use his services). 3. The possibility to work with a reliable jewelry manufacturer who helped me create new products and achieve fantastic sales and who can help you take this store to the next level. 4. All product images and video ads that were used to generate the sales volume shown, so that you can easily run ad campaigns for those products. 5. The fully licensed Shoptimized theme version (5.0.2), tweaked for optimal speed and conversion rate by a world-class developer in the US. Proof of purchase for the theme available upon request. 6. The contact details of the Shopify developer I work with (based in the USA). He does amazing work in record time and for very affordable rates.

What's involved in running this business

This is a dropshipping and Print On Demand store, so all you need to do is collect orders and fulfill them (either manually or using automation software like Dropified or Oberlo).
Time to run this business: approximately 15 hours per week
Traffic and Performance
  • Avg. Revenue /month
  • Avg. Sessions /month11,861
  • Avg. Profit /month
  • Profit Margin30%
  • Avg. Sales /month1,200
Traffic and Revenue data comes directly from Shopify and can not be edited by the seller.
Total revenue
Total traffic
  • Shopify plan
  • Domain
Sale Includes
  • Physical inventory

    Not Included

  • Logo and branding assets

    Logo and favicon. They can be sent by e-mail.

  • Social media accounts

  • Personal support after sale

    I will be around to answer any questions you may have and give you tips on how to grow your store, if you're interested.

  • Domain

  • Product photos

    All photos/videos will be sent by Wetransfer or e-mail. You will receive all product images and video ads that were used to generate the sales volume shown.

Social Media

Social followers11,800subscribers
Seller‘s Advice

How to grow this business

I would hire 2 more people - one for customer service and another for product research and store management.