All prices in USD
  • Avg. revenue /month
    $16,921
  • Avg. sessions /month13,051
  • Avg. profit /month
    $3,689
  • Inventory value
    $6,000

Description

General description

This established store has been evaluated at $170,000 but is being sold for $59K as I am starting a new business and need initial capital to invest. A full P&L can be sent on request.


This is a brand with a strong cult following across 56 countries with an average annual revenue of $200K+. KGM's growth is exponential and well on its way to be a $1M+ international brand.

KGM was created after a group of friends went backpacking around Europe throughout the summer inspiring them to launch KGM, a brand all about summer vibes ✌️This is a message our customer base loves and resonates with, resulting in a strong brand with high natural affinity with our customers & followers.

All our products are unique and have become synonymous with our brand. Products are from our UK suppliers with very high quality prints and garments, all designs are iconic to our brand and have have been made in house / outsourced by designers, along with this, all products are made here in the UK and can't be dropshipped from aliexpress / oberlo so competition is very low.

We have a very strong relationship with our suppliers, the fulfilment process is 100% automated, their average turn around time is 2 days with next day shipping, this is pretty much unheard of in dropshipping but is something we have achieved consistently over the last 2 years.

We believe that 2019 and beyond is all about building a passionate unique brand, dropshipping cheap products is dying out and over saturated and only strong unique brands will survive, for the past 24 month we have been cultivating a passionate online community based around our Brand, that people love and come back to buy from time and time again.

Customers AOV is around $60 this works out to be $1.10 of revenue per site visitor.

Conversion rate has been an average of 4.95% for the past 6 months, peaking at 7%+ on good days.

On average you can expect 12,000+ visitors per month, with 43% from search 57% from Instagram + Facebook

Why should someone buy this store?

Over the past 2 years we have built a brand not just a store, our branding is built around summer time and feel good vibes, placing this at the forefront of everything we have done has inspired a community of people to purchase from us and continue to come back to us. KGM is a brand capable o becoming $1M+ year brand, this is a high converting store with an average of 4.95 % conversion rate (industry benchmark is 2%)

Although this store does generate sales all year round, our busiest months are UK summer time meaning you can avoid the high CPMs throughout the Christmas period.

Customer service is heavily automated using apps with direct links to shopify to find and read customers order data, and respond to customers automatically.

Everything is set up and ready for growth, from suppliers to 24/7 automated customer support and optimized web design.

This store can be as passive or non passive as you like, but obviously the more work you put in the greater your return.

We have tested exactly what is working for this store and what isn't. Our Facebook pixels are already seasoned and can provide consistent daily sales

How can the future owner improve the business?

Expand target demographic to females, creativity in marketing is key, build on existing warm customers, this store already has a strong cult following and leveraging this to expand the brand works wonders. We would recommend trying importing & fulfilment centres to increase profit margins, We have experimented with importing our own clothing from manufacturers in china, we have a list of all the manufacturers we have tried along with their best value for price, we also have connections and contacts with central European / US fulfilment centres, all details will be included in the sale.

What work have you put into the store?

This store has been optimised for high conversions (4 - 7% conversion rate) FB Pixles are already installed and matured with 2 years of purchase data. Store is fully GDPR compliant Product catalogue is already set up for Facebook dynamic product ads. Fully automated Email marketing campaigns Messanger bots, email follow up sequence and abandon cart email / FB messenger sequence in place. Influencer marketing campaigns Bespoke marketing content including travel videos and professional product photography.

Social and email subscribers have been build up to a substantial following total of 65,000+

Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. revenue /month
    $16,921
    Verified
  • Avg. sessions /month13,051Verified
  • Avg. profit /month
    $3,689
  • Inventory value
    $6,000
  • Profit Margin15%
  • Avg. sales /month625

Other details about profit: current average operating expenses $ 1562.31 per month

Total revenue
  • $490,704
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 378,485Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $167
      /month
    • Employees
      $399
      /month
    • Domain
      $1.17
      /month
    • Facebook
      $3,000
      /month

    Sale Includes

    • Physical inventoryNot Included
    • Logo and branding assetsAll website imagery, and best performing creative marketing assets.
    • Personal support after saleFull Operations Document / Videos + 2 month of 24/7 personal support via email / whatsapp
    • Domain
    • Product photosall product photography and mockups
    • Suppliers
    • Mailing list
      5,201subscribers
    • Social Media
      Total followers70,000subscribers

    Seller‘s Advice

    How to grow this business

    This business is currently on route to hit 1M+ per year with our current strategy. However, we have a contact information from top reliable manufacturers in china, Bangladesh and Europe, as well as fulfilment centres willing to work with us. This will greatly increase profit margins as well as offering more unique product selections making this brand even more unique. We are currently in the early stages of setting up influencer brand ambassadors to help drive sales.

    Skills to have

    Most of our sales comes through Facebook and Instgram advertising, although it is possible to hire an agency to manage your Facebook campaigns all for you, our Facebook pixel for this store is so well matured that no real in depth targeting or skill is required the pixel can literally go and generate sales for you, however some knowledge of Facebook marketing would be beneficial

    Share

    M
    MichaelRunning this business for over 2 years
    My background in digital marketing and e-com, I'm a passionate traveler and photographer. I've always been an entrepreneur, building business with great people from around the world what I love. I'm Currently traveling a lot and starting a new business which unfortunately dosen't give me much time to focus on this store, I truly believe KGM is capable of becoming a multi-million dollar international brand, it's just a question of are you the right fit for it?

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