All prices in USD
  • Avg. revenue /month
    $1,806
  • Avg. sessions /month1,454
  • Avg. profit /month
    $1,866
  • Inventory value
    $20,000

Business Story

Why this business was started

*Please note this listing includes a B2B channel that Exchange cannot evaluate. The shopify channel represents the smallest revenue channel. Please read further for B2B metrics.

Branded drinkware and gear supply business with tremendous upside in the retail & B2B categories. Established customer and distributor base with international sales in Asian markets.

Shine Craft Vessel Co. started in 2014 - and ran as a single member LLC. Sales were 34K in 2014. In 2015, took on equity investors to help grow the business, and sales reached $179K. In 2016 sales were $198K, and in 2017 sales reached 260K. In 2018, we hit $296K

We had the simple goal of making a better beer growler and that has continued to be our guiding principle- make it better.

We've since grown to a be boutique, globally distributed brand for craft beverage and design enthusiasts and retailers. Our days are dedicated to design, customer service & making a differentiated supply chain. There's more options than ever in the drinkware space and we continue focus on designing products with heart, function and beauty.

The reason of selling this business

Our wholesale and customized business has grown beyond current owner's capacity for management. The company has a solid recurring customer base for 32, 64, and 750 ML vessels, a major distribution partner overseas, and continues to sell retail through direct online, although that is not a major portion of the business. The wholesale accounts can be grown substantially with proper sales team with low inventory on hand. The sales commissions we pay to third party vendors could be eliminated altogether for a strategic buyer who has a sales force as well as fulfillment elimination as we outsource a warehouse.

What's involved in running this business

Item sourcing, decorating and shipping. All standard retail marketing. Managing 110k+ marketing database and existing B2B customers. Established social, marketing and CRM platforms.

This business was founded: over 5 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,806
    Verified
  • Avg. sessions /month1,454Verified
  • Avg. profit /month
    $1,866
  • Inventory value
    $20,000
  • Profit Margin35%
  • Avg. sales /month20
Other details about profit: **Please note** Exchange Marketplace only provides a snapshot of the overall revenue- the bulk of our business is based on B2B sales and averages $12-25k/per month based on seasonality. We have full financial reporting & tax returns that will be supplied to interested parties. For 2018, sales were $296,413.35. Annual profit was reduced due to non pro-forma expenses involving transportation and product issues that are no longer factors in the operating model.
Last 5 years revenue
  • $110,155
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 88,694Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $75
      /month
    • Inventory warehouse
      $15
      /month
    • Domain
      $45
      /year
    • Mailchimp
      $100
      /month
    • CommonSku
      $100
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Dropbox Folder
    • Personal support after sale

      Transition support, supply chain and product sources as well as any additional training will be supplied as needed. Introductions to all suppliers will be made and given access to extremely large catalog of product options.
    • Domain

    • Product photos

      Dropbox Folder
    • Social media

      Total followers13,000subscribers
    • Suppliers

    • Mailing List

      120,000subscribers

    Seller‘s Advice

    How to grow this business

    Maintain existing B2B relationships (major distributor in Japan, Breckenridge Brewery, Stone Brewing, to name a few) and grow new B2B outlets. Invest resources into the direct business by leverage existing customer database and through category partnerships.

    Skills to have

    Basic design skills to develop proofs for custom orders, basic inventory management, space for inventory.

    Share

    JC
    Jordan C.Current store owner
    Jordan Childs is originally from Black Mountain, NC and moved to Richmond in 2007 to attend the VCU Brandcenter. After graduation he moved to San Francisco to work in advertising for BMW/MINI. Eventually leaving the agency to take a senior marketing position within the LEGO Group overseeing branded retail. Started Shine in 2014 and ran as a single-operator while maintaining a freelance career in graphic design.

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