All prices in USD

Private listing #562774

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$800,000
  • Avg. revenue /month
    $55,898
  • Avg. sessions /month50,797
  • Avg. profit /month
    $4,051
  • Inventory value
    $300

Business Story

Why this business was started

As we build bigger and bigger cities, more and more people are becoming disconnected with nature. My partner and I started this online plant store in order to connect more people with nature. Our store operates in the US only, but we are currently expanding into Canada. We deliver a variety of 200 + houseplants to people's doors in addition to planters & accessories. During covid we became really popular because people were getting their houseplants delivered. We have continued to grow despite things opening up and did a record month in may of $200,000. We have a loyal customer base with a return rate of 30-40% and over 3700 5 star reviews. Email list of 35,000 subscribers, Instagram account with 15,000 followers, Facebook has 10,000 followers.

The reason of selling this business

  • We are interested in exploring the potential of selling our business. We started this as a part time side gig and it has grown a lot over the last year. There is a lot of growth potential, but we still have full time jobs, so we are weighing out our options.
  • We also have some business ventures that we are more passionate about that we would like to move into

What's involved in running this business

The business is very automated. - researching new products and plants to launch - running advertising campaigns for Facebook. Someone does our google ads. - Backend marketing - Klaviyo SMS - managing our instagram - we have a woman managing our instagram - 5-10 hours a week - uploading new products with descriptions and photos - Customer service - we have two people doing customer service right now, both part time - Products are automatically fulfilled through a software that is connected to our suppliers greenhouse. We dropship the plants.

You will be in charge of the front end marketing and customer experience.

This business was founded: almost 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $55,898
    Verified
  • Avg. sessions /month50,797Verified
  • Avg. profit /month
    $4,051
  • Inventory value
    $300
  • Profit Margin8%
  • Avg. sales /month3,300
Other details about profit: 2020 Profit - 9.7% - Based on Xero Jan 2021 - June 2021 Profit - 8.7% - Based on Xero -Our profit went down in 2021 because I started to pay myself -We will run houseplant workshops that aren't included in the shopify profit
Total revenue
  • $1,285,643
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,168,337Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $99
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $1,500
      /month
    • Domain
      $16
      /year
    • Email Marketing, Review Apps, Shipping Apps, One Click Upsell, Zoom , Phone Calls, Canva, Helpsout, Slack
      $914
      /month
    • Facebook, Google, SMS, Klaviyo - 20% off our revenue, so it ranges. For a 47,000 monthly average roughly 9,400
      $9,534
      /month
    • Vista Print and Sticker Mule for buying slips and stickers
      $400
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      - We have a google drive with a brand book that includes colors, themes, fonts, and logos. - Logos will be handed over in multiple formats (Png, Jpg, etc)
    • Personal support after sale

      We can help you for 3 months after the sale - Filling you in on our processes -Teaching you how to use our apps/software - Transitioning marketing efforts
    • Domain

    • Product photos

      You will receive the photos from the site and a google drive with all of our greenhouse photos and marketing photos.
    • Social media

    • Suppliers

      We have a really good relationship with our supplier/distributor. We have been able to ship other items outside of plants from their facility.
    • Mailing List

      35,000subscribers

    Seller‘s Advice

    How to grow this business

    Please only serious inquiries. We are looking to build a relationship with a future buyer. Only inquire if you are willing to talk over the phone.

    Skills to have

    • Strong marketing skills

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