All prices in USD
  • Avg. Revenue /month
    $5,088USD
  • Avg. Sessions /month3,552
  • Avg. Profit /month
    $309USD
  • Inventory value
    $350USD

Business Story

Why this business was started

The website sells strollers, car seats, diaper bags, carriers, and other related products. We purchased the site roughly 2.5 years ago. It is a well designed site with great products that you typically do not find at big box stores. We like that it is in an evergreen niche.

It has a proven marketing channel setup through Adwords. There is also a facebook and Pinterest account that provide some additional traffic. But most sales are through Adwords.

The reason of selling this business

Unfortunately we have not given it the appropriate attention and sales have declined. The potential is there, based on past sales numbers.

What's involved in running this business

DAY to DAY: Responding to customer emails. (2-3 a week) Estimated 5-30 minutes per day WEEK to WEEK: Managing inventory. Estimated 30 minutes per week MONTH to MONTH: Updating product images and sourcing new products. Estimated 4 hours per month

Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $5,088USD
    Verified
  • Avg. Sessions /month3,552Verified
  • Avg. Profit /month
    $309USD
  • Inventory value
    $350USD
  • Profit Margin15%
  • Avg. Sales /month16

Other details about profit: The profit per month is an average of the 2018 calendar year. Profit margins vary based on item. We can receive anywhere from 3-20 orders per month.

Last 3 years revenue
$239,141USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Last 3 years traffic
166,988Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $29USD
    /month
  • Domain
    $1.08USD
    /month
  • Abandoned Cart App, Sales Motivator App
    $15USD
    /month
  • Adwords
    $345USD
    /month
  • e-mail, phone, online chat
    $37USD
    /month
  • shipping for inventory
    $20USD
    /month

Sale Includes

  • Physical inventory

  • Logo and branding assets

    Logo is hosted on shopify, so it would just transfer with the store.

  • Personal support after sale

    60 days of email and phone support. Willing to negotiate more time if needed as well.

  • Domain

  • Product photos

    Not Included

  • Suppliers

  • Mailing list
  • Social Media
    Total followers2,600subscribers

    Seller‘s Advice

    How to grow this business

    I'd focus on 3 things: 1. Maximize adwords to target only the products that sell best. 2. Increase social media interaction. This is a huge untapped market that can be done without additional cost. We have a presence on facebook and pinterest, but lack better interaction. 3. Continue to find new trending products in this niche.

    Skills to have

    General marketing or social media knowledge is great to have. The adwords campaign is pretty basic to manage. A keen eye for trending products would be beneficial too!

    JT
    Jeff T.Running this business for almost 5 years
    We purchased this site with great intentions and it had solid growth for the first year. We got distracted with other projects and let it fall to the way side unfortunately. We are motivated to sell it and hopefully give a great bargain to someone who wants to grow this website!

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