- Avg. revenue /month$20,542
- Avg. sessions /month15,467
- Avg. profit /month$7,600
Why this business was started
I wanted to try the Beauty niche as a side project. I saw a huge oportunity selling high end products related with LED Light Therapy, a booming market to womens worried about ageing, acne and other skin problems. (The angles to sell the same products are endless) My products price range goes from 30$ to 450$.
LED Light Therapy Market size was valued at USD 811.8 million in 2018 and is expected to witness 4.6% CAGR from 2019 to 2025.
I started this store on September and I was scaling it consistently doubling the revenue every month until December 2019. The best month of the store we made $85k in revenue it could have been better but honestly, I was just lazy.
The reason of selling this business
Even being a good market I'm not really pasionate about beauty in general so I decided to scale it down and sell it. I have another 2 stores running so I can't spend more time with this one.
This store would be perfect for someone interested in the beauty niche.
What's involved in running this business
The most time consuming things where done, like market research, all the content for the pages and social media, etc... The project is 100% validated. Now I usually spent 1 to 3 hours a day answering emails and runing the ads but is actually easy.
With the proper targeting and profitable audiences you only have to cicle new ads once in a while (I will provide all the targeting that I used)
Also once you have enough conversions in the pixel broad targeting campaings work like magic.
The work can be even less if you hire a VA to answer the emails... I work with an agent and the work flow is also easy, just track the inventory and buy new stock when it's runing out, pretty straight forward.
Traffic and Performance
- Avg. revenue /month$20,542Verified
- Avg. sessions /month15,467Verified
- Avg. profit /month$7,600
- Profit Margin23%
- Avg. sales /month650
- Shopify plan
- Currency conversor App,Email marketing App, SMS marketing App, Bundles App, Reviews App
- FB Ads
Physical inventoryNot Included
Logo and branding assetsI will send all files and rights of the social media pages by email once the store is sold.
Personal support after saleNot Included
Product photosI will send all files by email once the store is sold
How to grow this business
The store and content is totally branded. The whole aproach of the store is very professional with high quality images and desings.
I would private label the products and increase the product catalog and brand awareness by hiring influencers to create new content, support the brand and make it look more established and professional. Also I would expand to new countries, I'm only selling to US, UK, Canada and Australia and I didn't push it so much, I was pretty conservative scaling the ads.
The store has big room for improvement with cross sells and upsells. Multiple lines of new products can be created based on sking care: Creams, serums, masks, new beauty gadgets, etc..
The Returning customer rate is 8.53% without using much email marketing campaings. Some of the products are bought multiple times. With a good customer service and some email campaings de LTV of every customer can be increased dramatically.
All this implies work that I don't feel like doing but if you end buyin this store you are buying a established Brand with pretty good potential also a email list of more than 4000 customers. (€80k in ad spent to aquire them)
Skills to have
Marketing skills like FB ads, Copywriting, Photo and video editing, etc..
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.