All prices in USD
  • Avg. revenue /month
    $8,081
  • Avg. sessions /month5,140
  • Avg. profit /month
    $5,000

Business Story

Why this business was started

This business was started in March 15 2019. It made about 50,000 in sales in it's first month in business. It was meant as a way for me to pay off my student loan and learn more about the online space / managing a business. I have achieved that now and it's time to go onto the next chapter of my life. The experience you'll gain from running your own business is invaluable. From customer service, to supply chain management, to fulfillment to marketing, from freedom of working on your own schedule; it has definitely been an amazing experience.

The reason of selling this business

I'm going back to my full-time career as that is my true passion. Calmsleep ended up taking off and becoming something bigger than I can handle as a side hustle, and I want to see it achieve it's full potential. I want to know I was a part of starting something that ended up becoming hugely successful.

What's involved in running this business

1) Running our advertising campaigns. This is automate for the most part. All campaigns are already created and budgets are automatically adjusted using our automated software based on performance metrics we set (such as CPA, CPC, ROAS) etc.

2) Fulfilling Orders. This is also automated. Products that we're testing at any given time are shipped directly from our supplier who is very reliable.

3) Customer Service. This is being handled by a well trained employee at the moment. Minimal to no supervision is required.

4) Product Research / Development. We are constantly testing new products and finding products that are suitable for our store. We do this with minimal upfront investment using a dropshipping model directly from our supplier. Once a product has gained traction and is proven to do well, we move it to in-house production, improve any production issues and brand it.

5) Reordering of In-house stock. This is also being done by our employee. Once stock is low for any top selling products we carry in house, the employee reaches out to our supplier for a re-order and an invoice for payment is sent. The rest is taken care of by the employee which includes keeping up with production process, arranging the shipment to our warehouse, creating ASN.

This business was founded: 11 months ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $8,081
    Verified
  • Avg. sessions /month5,140Verified
  • Avg. profit /month
    $5,000
  • Profit Margin30%
  • Avg. sales /month500
Other details about profit: Long-term profit can be at least 50%. The reason why it's lower now is because we've been testing a bunch of new ads and new products consistently to find what works best which results in some wasted cash during the process.
Total revenue
  • $80,811
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 51,405Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $15
      /year
    • Mailchimp
      $50
      /month
    • Facebook Ads (Depends on profitability)
      $20,000
      /month
    • Dropified App
      $47
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All photos, videos & branding assets on our website, instagram account or anything we own related to the business will be transferred.
    • Personal support after sale

      I will provide support in getting the business running and everything transferred over for 15 hours of support split across the course of a month.
    • Domain

    • Product photos

      All unique product photos and access to one of the leading product photographers in the world.
    • Social media

      Total followers500subscribers
    • Suppliers

      Not Included
    • Mailing List

      1,000subscribers

    Seller‘s Advice

    How to grow this business

    To grow online sales, i'd continue to test new products and scaling our marketing campaigns. Images in our marketing campaigns need to be refreshed once a month. Everything is already built out for you, and is automated based on performance metrics. I'd also begin other marketing platforms such as Pinterest and Google ads. I'd continue to work on expanding our in-house email list which converts at a very high rate.

    Skills to have

    The new owner should be dedicated and eager to grow the company. Everything is pretty self sufficient at this point and it runs itself. For products that we're testing if they'll do well we place orders as they come in directly with our manufacturer who ships them out to our customers. All our Facebook ads are running perfectly and require minimal supervision. Every now and then you just need to go in and update the creatives. The budget management is all automated based on performance metrics. Our Facebook pixel has hundreds of thousands of pixel fires and has alot of data which allows us to achieve low customer acquisition costs.

    Share

    BK
    Bishoi K.Current store owner
    Hi there! My name is Bishoi, I'm based in Toronto Canada. I'm a finance grad who started this business in my last year of university. The business took off and I had to put my full-time finance career on hold. I started work again last month thinking i can keep up with both, but it's been difficult to manage. I want the best for CalmSleep and i know like it has huge potential to grow with minimal dedication and time commitment. Looking to sell it to someone who can take it to the next level!

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