All prices in USD
  • Avg. revenue /month
    $3,306
  • Avg. sessions /month6,529
  • Avg. profit /month
    $1
  • Inventory value
    $10,000

Business Story

Why this business was started

Our mission at Campfire Outdoors is to promote the conservation of our wild places by inspiring people to enjoy the outdoors responsibly and supporting programs that teach people how to do so.

I started this business as a natural progression from my love of the outdoors and an overwhelmingly positive response to product designs that reflect that love. Protecting and enjoying the outdoors should continue to be at the core of what Campfire Outdoors is all about.

The reason of selling this business

Financially we just couldn't invest to grow in the ways that the business needed to while supporting our growing family. There is so much potential in Campfire Outdoors, but it needs someone with the marketing acumen and business savvy to take it to the next level.

What's involved in running this business

Customer service is key. Sending our marketing messages via email and social media, receiving orders through the website, packing and shipping orders to customers. That's how we've done it so that we can make sure every order is sent out right, but there are so many 3rd party fulfillment options now that the process could probably be simplified significantly.

This business was founded: almost 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $3,306
    Verified
  • Avg. sessions /month6,529Verified
  • Avg. profit /month
    $1
  • Inventory value
    $10,000
  • Profit Margin1%
  • Avg. sales /month600
Other details about profit: Gross profit and margin are null due to growth expenditures in marketing over the first 2 years.
Total revenue
  • $69,420
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 137,121Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $28
      /year
    • Email Marketing - Klaviyo
      $400
      /month
    • Facebook/IG
      $4,500
      /month
    • Gleam.io, Stamps.com, Adobe Suite,
      $114
      /month
    • Postage
      $1,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All designs will be sent in .SVG (vector) format. Transfer can be done via email or preferred file transfer software.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Files are included in shopify platform. I can send originals as well.
    • Social media

      Total followers135,800subscribers
    • Suppliers

      Not Included
    • Mailing List

      21,095subscribers

    Seller‘s Advice

    How to grow this business

    Campfire Outdoors has a small, but loyal customer base with many repeat customers. Customer reviews are 4-5 Stars both on the website and on our Facebook page. Our customers love our products and come back for more. I would recommend spending less on social media advertising and more time cultivating the existing customer base and providing new products for cross-selling and up-selling. A loyalty and/or referral program would do really well with our fanbase.

    Skills to have

    Customer Service (#1 factor for success) Social Media Marketing E-Commerce fulfillment/shipping Shopify management An eye for design and a love of the outdoors.

    Share

    Dd
    David d.Current store owner

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