All prices in USD
  • Avg. revenue /month
    $10,613
  • Avg. sessions /month5,583
  • Avg. profit /month
    $3,650
  • Inventory value
    $2,000

Business Story

Why this business was started

We decided to start this business because we loved the candle making process but also the idea of having customers that wanted to keep coming back for repeat custom. We started this as we wanted another project alongside our other 2 businesses. We absolutely made this a success, and we have so much repeat custom, our campaigns we send out generate anywhere between £500-£2000. We usually send emails out every Friday. We rely on repeat custom and customer satisfaction, which as you can see is high from Trust Pilot: [REDACTED]

The reason of selling this business

We've decided to sell this business merely due to time constraints. One of our businesses has started to get very business and we are focusing 100% of our time on that business whilst selling our other 2 e-commerce businesses.

What's involved in running this business

Running ads. Speaking with influencers and organising campaigns. Making candles (if you decide to keep production in house). Ability to maintain, reasearch, and add products to the store. Ordering from suppliers.

This business was founded: over 1 year ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $10,613
    Verified
  • Avg. sessions /month5,583Verified
  • Avg. profit /month
    $3,650
  • Inventory value
    $2,000
  • Profit Margin30%
  • Avg. sales /month330
Other details about profit: As production was done by ourselves, after our own dividends, and customer service along with all the production costs, we are operating on around 30% margins. We work with influencers mainly to sell our candles with some Facebook advertising, however we are not very marketing led, we don't know the best practices so I am sure somebody could make this more profitable. Our influencer campaigns have been the most profitable to date, offering a 10% revenue fee for them selling our products. We also wholesale sometimes to different retailers, these orders can be anywhere from £200 to the upwards of £2000.
Total revenue
  • $180,427
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 94,919Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $200
      /month
    • Domain
      $15
      /year
    • Shopify Apps - E.g. Klaviyo
      $130
      /month
    • Facebook
      $300
      /month
    • Shipping Fees ($4 per consignment, based on 333 orders)
      $1,332
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      We will send all brand assets over, logos, social media icons and all adverts we put together via wetransfer.
    • Personal support after sale

      We will provide 4 weeks of after sale support via email or video calls such as skype.
    • Domain

    • Product photos

      We will send all professionally shot imagery we had produced via wetransfer.
    • Social media

      Total followers8,000subscribers
    • Suppliers

      We have suppliers for all aspects of our candles such as jars, fragrances, wax, boxes and labels. Everything will be sent in a document outlining where we purchase everything from.
    • Mailing List

      4,400subscribers

    Seller‘s Advice

    How to grow this business

    As we manufacture the candles by ourselves, we'd look at out sourcing production to a company, or looking at hiring a couple of staff members to product the candles and wax melts. As we do all the production in house ourselves, we'd look for an alternative. We know that these candles can be produced by external companies but also companies based in china. We would then grow out our collection of candles and products on the store and turn Luma into more of a home account, that sells all sorts of fragrance products. We would also start to scale our advertising up more and look at other platforms like Google ads and Tiktok.

    Skills to have

    You should have knowledge of how to run an e-commerce (Shopify) business. Knowledge on marketing platforms and how to communicate with influencers. Knowledge on candle making if you decide to manufacture them yourselves.

    SC
    Stephen C.Current store owner
    I'm a designer of 8 years experience, that owns multiple e-commerce businesses.

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