CapsuleCo is a curated set of products to help the time poor consumer purchase versatile apparel and accessories needed to supplement their capsule wardrobes. Capsule wardrobes are an ever increasing trend as more and more people move towards minimalism and key wardrobe items, rather than the addition of fast fashion.
The capsule wardrobe concept is developing a following, and this is visible when searching on Pinterest or Instagram. Pinterest in particular contains a lot of 'how tos' and this site would suit someone who can add a blog alongside the site with recommendations of how to piece items together.
Perhaps you already have a blog and this is a great way to monetise it.
How can the future owner improve the business?
Increase the amount of product offerings to ensure that they would work for different people's colour preferences.
What work have you put into the store?
The site is created, and the initial products have been loaded. There is an instagram account created (no posts yet) and Gmail account.
How many hours does it take to run this business per week?
A time poor mother of 2 that has little to no time to leisurely peruse stores, which is why this idea came to me. I'm sure I'm not the only woman who shudders at the idea of shopping with young children and so I wanted to create a store that gave them the summarised list of products to meet their capsule goals.