All prices in USD
$3,999
  • Avg. revenue /month
    $1,307
  • Avg. sessions /month2,169
  • Avg. profit /month
    $200

Business Story

Why this business was started

Please ignore the Casey's Deal Warehouse, that was the general store name, it has since moved to a niche store. I wanted to learn more about eCommerce and online sales. With this store I learned how to sell a product consistently and many other things. It was a learning experience and I do not regret it at all!

The reason of selling this business

As I said above, I don't really feel the niche is right for me. I kind of ran into a wall when it came to how to market to the audience I had ended up with. I say ended up with, because google did most of the work marketing. I just wrote the product pages and tossed money at it lol.

What's involved in running this business

Dealing with customer service logistic issues or outsourcing customer service. No agents as of yet, just fulfillment aps, hypersku has been the best for me. Communicating with fulfillment agents to ensure availability of products. Watching videos on Youtube or networking with individuals through social media to expand knowledge on marketing or eCommerce strategies. Dealing with occasional returns due to size or other issues.

This business was founded: about 2 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,307
    Verified
  • Avg. sessions /month2,169Verified
  • Avg. profit /month
    $200
  • Profit Margin15%
  • Avg. sales /month38
Other details about profit: Returns at about 10 percent of orders, however, can sell them again fairly easy and still maintain profit. I want to make it clear that (2018-2019) of this business was basically the play around/learning years. (2020) is when it took off more and became a branded store when before it was a general store; but I have to report averages based on the entire time the store has been active (which as you can see was 2018-2020 which includes my learning time when I knew NOTHING about ecom lol), that is why it looks so low. This year it did much better and still has a lot of potential at about 90 orders per month and almost double the overall profit per month listed here for this year only (2020).
Total revenue
  • $33,974
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 56,400Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $160
      /year
    • Paid aps
      $43
      /month
    • Google
      $3,000
      /month
    • Returns, product cost, fulfillment
      $2,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Will send via google drive zipped folders/emails.
    • Personal support after sale

      I can provide google ads support, and store technical help as well as support with marketing questions. I can also recommend methods of fulfillment, mentors, or other support resources that helped me get to this point. I will do this for 1 month, though I can answer minor questions for as long as you want! Also, as of this listing many orders have only recently arrived or will arrive soon. While I have not been running ads the store has been getting some organic sales/return customers. I will of course handle any chargeback or refund requests from these current orders as they are my responsibility for the 60 day policy on my store. Any orders made after the full transfer of the business is complete are your responsibility entirely.
    • Domain

    • Product photos

      Already in store. otherwise can transfer via google drive or emails.
    • Social media

      Total followers485subscribers
    • Suppliers

      I will help connect you to my fulfillment methods, and they will do a great job until you want to expand to US based fulfillment or warehousing, which I can recommend the best route for that.
    • Mailing List

      1,248subscribers

    Seller‘s Advice

    How to grow this business

    Personally I would stick to google ads, as facebook can be really complicated to get ads approved for beauty products. However, I have made sales on both google and facebook. Recommend hiring experienced ads specialist to scale current selling product and find other beauty products for older women 30-45 to sell on this store. You can make some money with just the one consistently selling product, but an experienced team would be really helpful to scale. Other things: Custom packaging Custom content, White Label Branding, Branching out to different marketing outlets. Pintrest Ads, More facebook (I barely touched it). I will include the social media accounts, and help with the process of transferring what you need. Keep in mind 90 percent of the sales of this store came from google only though.

    Skills to have

    Learn google ads and marketing. However, even a basic google ads campaign was able to get sales and be profitable. The more you know about the beauty niche and women's clothing the better off you will be imo.

    Share

    CS
    Casey S.Current store owner
    I have been doing eCommerce stores for about 2.5 years now, this is my second store (well technically my first, but I re-branded it so I count it as my second). I let google advertising guide me towards products to sell, and one picked up and started selling consistently. However, I feel this niche is not really one I wish to continue despite profits that could be made in it. It has 1 product that sold consistently and numerous upsells that worked as well and made over $25,000 USD in sales this year.

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