- Avg. revenue /month$13,903
- Avg. sessions /month7,843
- Avg. profit /month$8,000
Business Story
Why this business was started
I started this business as a side business after seeing certain print on demand products work well for the three main holidays / gift giving events I cater to with this site. I also have an easy route to market these products that still works extremely well (Instagram Influencer Marketing)
The reason of selling this business
I'm selling the site so I can concentrate on setting up my brand site. This site was setup as a side business to bring in consistent profits at certain times per year and I no longer have the time to concentrate on it as my main site needs most of my attention.
What's involved in running this business
Running the site involves :
Product research - I will show the buyer my simple product research strategy that works year after year. This process could be outsourced easily
Product designs - I have been doing the product designs myself as most have been text based and i enjoyed doing them but this could easily be outsourced for not much money as the designs aren't hard or complicated
Running ads - I use instagram influencers as the main traffic source for the site. I have tested multiple pages on instagram and have a list of the most profitable that I advertise with every year. This list is included with the sale of the site.
Customer support - I have been doing the customer support myself for this site due to the fact there isn't much work involved with it as I have only been concentrating on 3 main events per year but this could easily be outsourced, especially if the buyer wants to expand and branch into other holiday / gift giving events.
Other points -
- Order processing and fulfilment is automatic as I use print on demand apps that are connected to the store
A Better Breakdown Of The Numbers - - January 2020 Revenue - $95,777.80 Advertising Costs - $27,848.18 COG - $40,941.32 Expenses + Subscriptions + Shopify Billing Transaction Fees- $1,670.23 Net profit - $25,318.07
April 2020 Revenue - $95,473.74 Advertising Costs - $21,544.15 COG - $41,623.90 Expenses + Subscriptions + Shopify Billing Transaction Fees- $1,551.61 Net profit - $30,754.08
May 2020 Revenue - $83,725.57 Advertising Costs - $21,215.40
COG - $31,426.98
Expenses + Subscriptions + Shopify Billing Transaction Fees- $1,563.37
Net profit - $29,519.82
Time to run this business: approximately 20 hours per weekTraffic and Performance
- Avg. revenue /month$13,903
Verified - Avg. sessions /month7,843Verified
- Avg. profit /month$8,000
- Profit Margin29%
- Avg. sales /month944
Revenue data comes directly from Shopify and cannot be edited by the sellerTraffic data comes directly from Shopify and cannot be edited by the sellerExpenses
- Shopify plan
- $79/month
- Domain
- $22/year
- Mailchimp, Photoshop, GSuite, PlaceIt (Mockups), Sweet UpSell
- $200/month
- Influencers
- $20,970/month
- Shopify billing
- $1,369/month
Sale Includes
Physical inventory
Not IncludedLogo and branding assets
Logo and images used in the branding of the site. Previous winning ads used with influencers. All transferred through google drive.Personal support after sale
I will train you in the product research method I use to select winning designs for this store. I will also give you my list of profitable instagram influencers I use to market the products on the site You will also be able to email me any questions or concerns for a month after purchaseDomain
Product photos
They are included with the store. Most are mockups made through a mockup generating siteSocial media
Suppliers
Not IncludedMailing List
12,960subscribers
Seller‘s Advice
How to grow this business
Currently the store capitalises on three holiday / gift giving events per year with more general products being sold in lower quantities throughout the year.
The new store owner could branch out into other gift giving holidays and capitalise on those to grow the business even further.
The store also doesn't use Facebook ads as its main traffic source ( only used for retargeting ), someone who has knowledge in Facebook ads could grow revenue exponentially.
Skills to have
- Marketing knowledge
- Be familiar with Instagram
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