All prices in USD
$8,500
  • Avg. revenue /month
    $4,255
  • Avg. sessions /month7,160
  • Avg. profit /month
    $1,500
  • Inventory value
    $4,890

Business Story

Why this business was started

I wanted to turn my hobby into a business and be able to sell unique cycling products to a broad range of customers.

The reason of selling this business

I have began a new career in a very demanding field after graduating college last spring. I started this in my last few semesters of college and had plenty of time to invest into the business. Now, I have a demanding job and lack of time to invest into the business/ running ads/ learning and sales have decreased because of this.

What's involved in running this business

I pay someone $60 per month to post a few times per week on post on Instagram to our 18K followers. I would estimate it takes 4 hours to run this business per week (responding to customer emails and ordering products/ shipping orders). I have an excellent supplier who knows the products very well, and is extremely honest but the products can be sourced from a variety of sellers as it is not exclusive to this supplier. I started by buying in bulk and shipping the products myself but packing the orders was way too time consuming so I switched it to dropshipping. I still have a lot of inventory so sometimes ship the orders myself if I have the products on hand. There's so much potential that I don't have the time to take advantage of regarding advertising, product variability, marketing, and sales channels. I have taken a step back from the business due to lack of time so sales have dropped. I have spent $11000 in FB ads and $1.2K in google ads so I will be transferring these ad accounts to the buyer.

This business was founded: over 2 years ago
Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. revenue /month
    $4,255
    Verified
  • Avg. sessions /month7,160Verified
  • Avg. profit /month
    $1,500
  • Inventory value
    $4,890
  • Profit Margin40%
  • Avg. sales /month65
Other details about profit: The items are cross posted on Ebay but it has not resulted in many sales recently. As shown in the photo of our performance, Ebay has generated 8K in sales.
Total revenue
  • $119,138
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 200,481Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $11
      /year
    • Loox Reviews App, Frequently Bought Together App, and Limespot
      $42
      /month
    • Instagram posts
      $60
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Ill send a flash drive with all the logos and photos.
    • Personal support after sale

      I will assist on support of any orders prior to the sale, connect you with the supplier, as well as anything else you may need help with for about 2 weeks or more if needed.
    • Domain

    • Product photos

      Ill send a flashdrive containing all the product photos
    • Social media

    • Suppliers

      I will connect you with my main supplier. We communicate via wechat.
    • Mailing List

      152subscribers

    Seller‘s Advice

    How to grow this business

    I would grow the store by private labeling products within this niche and running ads to broader audiences. There are specific products on the website that are doing better than others and with the time put into listing more similar products, I think it can do extremely well. I would also setup a business/ wholesale section on the website to be able to sell products to bike shops across the country. Many shops are emailing us that they want to buy the products in bulk but I have not yet implemented a wholesale section on the website. Advertising is very important so posting on Facebook, Instagram, and other platforms would create sales as well as doing giveaways which we have done in the past to drive clicks and conversions to our site. Another big opportunity would be to start selling on amazon. Some products are already private labeled so you can begin to sell on Amazon as a new brand.

    Skills to have

    Any specific skills or knowledge the new owner should have is a simple google search away. It would be beneficial to have a little background on bicycles but it is not necessarily needed to run this successfully. This was my first ecommerce store and I never took a course on ecommerce and I was still able to run this just by researching everything on my own. I had no idea how to do any sort of marketing or ecommerce in general but I was still able to succeed using shopify and youtube videos for help.

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